Marketing Manager - Americas

spiderSilk • Toronto, ON

9h • Remote

About The Position

This is our first dedicated marketing hire for the Americas. You will own how we show up in the region: the positioning, the story, the content, and the demand that comes from it. There is no playbook to inherit. You will write it, then run it. It is a hands-on builder role. You will be writing the copy, launching the campaigns, and shaping the narrative yourself, not briefing an agency and approving invoices.

Requirements

• Cybersecurity marketing experience, ideally marketing a product to CISOs and security teams.
• Familiarity with CTEM, attack surface management, or SOC and detection and response is a strong advantage
• A zero-to-something track record. You have built brand trust and demand in a category where nobody knew the company yet, rather than scaling an engine someone else built. Be ready to talk through specifically how you built credibility from nothing
• Comfort with ambiguity. You are energised by building the positioning, the content calendar, and the channel strategy rather than being handed one
• Deep North American market fluency: buyer behaviour, analyst relationships, press and PR norms, and channel dynamics
• Strong writing. Clear, technically credible copy that security practitioners take seriously
• A proactive communicator who works well in a matrixed, remote setup across time zones

Nice To Haves

• Marketing into MSSPs, channel, or OEM partners
• AWS Marketplace co-sell marketing
• Analyst relations experience with Gartner or Forrester
• Ghostwriting for founders or executives

Responsibilities

• Build the North American go-to-market narrative for our platform and make it land with CISOs, security leaders, and their teams
• Write the content: web copy, campaign assets, product messaging, case studies, and early thought leadership on behalf of our leadership team
• Stand up demand generation from scratch: channel mix, campaign calendar, and the reporting to show what is working
• Create the sales enablement layer our Americas sellers need, including pitch narrative, one-pagers, battlecards, and objection handling
• Build brand credibility in a market where we are a new name, through press, analysts, partners, and community presence
• Work closely with product, sales, and the Dubai marketing team across time zones

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed