Marketing Management Trainee (Content Growth & User Acquisition)

Think Academy US • San Jose, CA

19h • $80,000 - $100,000 • Onsite

About The Position

Think Academy is hiring an early-career Marketing Management Trainee to help build a 0-to-1 Xiaohongshu user acquisition model in the U.S. market. The role begins with creating content and learning about Chinese-speaking families in the U.S., then expands into paid marketing, user acquisition, growth strategy, and potentially leading marketing projects or teams.

The trainee will create and publish Xiaohongshu content, research audience needs and content engagement, and track performance while testing creative approaches. They will develop content-driven acquisition strategies across Xiaohongshu and other digital channels, gain practical experience in paid advertising, lead generation, and conversion optimization, and analyze the content-to-enrollment funnel. Over time, they may own marketing channels and growth initiatives and build scalable U.S. user acquisition strategies.

The position is full-time and on-site in San Jose, California, with an intended start date in early January 2027. The Year 1 compensation package is $80,000–$100,000, with opportunities for 20% or more annual compensation growth in Years 2–3 based on performance. Visa sponsorship is available for eligible candidates, and relocation allowance is available. The role offers hands-on mentorship, meaningful ownership of a U.S. growth initiative, and a potential career path toward marketing leadership.

Requirements

• Bachelor's degree or above.
• Strong Mandarin communication and content writing skills.
• Ability to communicate in English.
• Familiarity with Xiaohongshu, its content trends, and platform culture.
• Creative, user-oriented, and interested in social media and digital marketing.
• Proactive, detail-oriented, and accountable for results.
• Data-driven mindset and willingness to experiment, analyze performance, and iterate quickly.
• Passion for education, technology, and international business growth.

Nice To Haves

• Experience in Xiaohongshu operations, content creation, or paid advertising.
• Experience in education, EdTech, or user acquisition.
• Familiarity with AI tools for content creation and marketing.

Responsibilities

• Create and publish Xiaohongshu content, including topic selection, copywriting, and visual production.
• Understand the needs of Chinese-speaking parents in the U.S. and identify factors that drive content engagement.
• Track content performance and test new creative ideas.
• Develop content-driven user acquisition strategies across Xiaohongshu and other digital channels.
• Gain hands-on experience in paid advertising, lead generation, and conversion optimization.
• Analyze the content-to-inquiry-to-lead-to-enrollment funnel and improve acquisition efficiency.
• Own marketing channels and growth initiatives, from strategy through execution, as responsibilities expand.
• Build scalable user acquisition strategies for the U.S. market.
• Take opportunities to lead marketing projects or teams based on performance.

Benefits

• Competitive Year 1 compensation of $80,000–$100,000.
• Opportunity for 20% or more annual compensation growth in Years 2–3, based on performance.
• Visa sponsorship available for eligible candidates.
• Relocation allowance available.
• Hands-on mentorship and opportunities to lead meaningful projects.
• Clear career path from content marketing to user acquisition and potential marketing leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level