User Acquisition Manager (META)

Clario

About The Position

Clario is a consumer-focused company that creates simple digital apps for productivity, security, and lifestyle, with products used by millions worldwide. The User Acquisition Manager will set up, manage, and expand user acquisition strategies across Meta, using daily performance analysis and testing to optimize toward revenue goals. The role evaluates metrics ranging from CPA, CTR, and conversion rate to down-funnel conversion, LTV, and ROI, and uses AI-driven marketing technology automations to improve marketing processes. The manager develops data-driven hypotheses, runs creative and funnel tests, analyzes results, and makes changes based on findings.

Requirements

At least 3 years of performance marketing experience driving user acquisition on Meta.
Experience successfully managing monthly budgets of $300,000 or more.
Experience driving growth for subscription-based B2C mobile apps targeting Western markets, with a focus on Web-to-App funnels across different product lifecycle stages.
A structured, methodical work style and commitment to rigorous A/B testing and validating ideas.
A data-driven mindset and ability to analyze metrics, identify patterns, and translate findings into strategic decisions.
Adaptability and ability to learn quickly amid uncertainty and rapid changes.

Responsibilities

Set up, manage, and expand user acquisition strategies across Meta.
Analyze daily KPIs and optimize campaigns for revenue goals, including CPA, CTR, conversion rate, down-funnel conversion, LTV, and ROI.
Leverage AI-driven marketing technology automations to optimize marketing processes.
Propose data-driven hypotheses and initiate and manage creative and funnel tests.
Analyze test results and make changes based on the findings.