Meta Paid Manager

Leadhub•San Antonio, TX

6d•Onsite

About The Position

Leadhub is a digital marketing agency focused on growing home service and trades businesses. The Meta Paid Manager owns Facebook and Instagram advertising across a portfolio of HVAC, plumbing, roofing, electrical, and garage door clients, with performance measured by leads and revenue. This is an in-office role in San Antonio, working alongside the creative and media teams. The role focuses on Meta advertising rather than managing multiple advertising platforms.

Requirements

3–6 years of hands-on experience managing Meta ad campaigns with direct ownership of results; organic posting alone does not meet this requirement.
Expert working knowledge of Meta Ads Manager, Events Manager, and Business Manager.
Proven experience running Meta lead-generation campaigns, including Lead Ads, instant forms, and conversion campaigns that drive calls and form fills.
Strong command of paid media metrics, including CPL, CPA, ROAS, CTR, CPM, frequency, and conversion rate.
Hands-on experience with Meta Pixel, Conversions API, custom conversions, and attribution settings.
Experience managing monthly budgets across multiple client accounts simultaneously.
Strong attention to detail and ability to catch and correct errors.
Ability to make data-driven decisions and explain why campaign performance changed.
Ability to work within established processes and account structures, follow the system, and flag when it needs updating.
Ability to identify the difference between creative that looks appealing and advertising that books jobs.
Ability to manage a high volume of accounts without losing accuracy.
Active use of AI tools in day-to-day work and understanding of where their output helps and needs checking.
Willingness to work in-office in San Antonio.
Meta Blueprint certification required or in progress.

Nice To Haves

Meta Certified Media Buying Professional certification is preferred.
Experience in home services, trades, or local service advertising.
Video editing capabilities.

Responsibilities

Manage Meta advertising across Facebook, Instagram, and Messenger end-to-end for a portfolio of home service clients.
Monitor account performance daily and optimize bids, budgets, audiences, placements, and creative within established processes.
Build and quality-assure campaigns, ad sets, and ads according to Leadhub's account structure standards.
Structure local lead-generation campaigns, including Lead Ads with instant forms, Advantage+ campaigns, and service-area geo-targeting.
Manage audiences, including Advantage+ audiences, lookalikes, custom audiences built from client CRM lists, and retargeting.
Set up and quality-assure Meta Pixel, Conversions API, custom conversions, and offline conversion uploads, protecting data integrity across accounts.
Track budget pacing and flag variances to the Media Director before they become problems.
Own the creative testing roadmap, selecting hooks, formats, and angles to test and deciding what to scale or discontinue based on results.
Write ad copy variations and data-informed creative briefs, including job site, before-and-after, and seasonal angles appropriate to each trade.
Review lead quality with account executives and adjust targeting, forms, and qualifying questions when leads do not become booked jobs.
Maintain compliance with Meta ad policies and resolve disapprovals, rejected ads, and account restrictions quickly.
Prepare clean, accurate performance reports for account executives to present to clients.
Document campaign changes, tests, and results consistently so account histories remain current and accessible.
Stay current on Meta platform updates, algorithm changes, and policy shifts.
Use AI tools such as Claude or ChatGPT to support daily work, including drafting ad copy, outlining creative briefs, and summarizing performance data; apply personal judgment to the outputs.
Escalate strategic questions, budget decisions, and performance anomalies to the Media Director with supporting data and a clear description of the issue.
Meet CPM, CPA, and ROAS targets across assigned accounts; maintain budget pacing accuracy; keep tracking accurate and verified; deliver creative briefs and performance reports on schedule; and flag performance issues early.