CORP- Sr. Paid Meta Ads Marketing Specialist

BRYAN UNIVERSITY•Tempe, AZ

6d•Remote

About The Position

The Senior Paid Meta Ads Marketing Specialist supports Bryan University’s mission by overseeing paid social media marketing campaigns, including managing and continually improving Meta ad campaigns and producing paid Meta video ads. The role is responsible for meeting weekly paid-social lead-generation goals that support enrollment and institutional sustainability strategies. This is a remote work-from-home position; applicants must reside in Arizona, Idaho, Indiana, Florida, Ohio, Missouri, Nevada, South Carolina, Texas, or Utah. The specialist sets up and manages Facebook and Instagram campaigns, audiences, budgets, and performance reporting; tests and optimizes campaign creative and delivery; and collaborates with marketing, web, Salesforce, and market research stakeholders. The role also develops new video ads and copy recommendations and addresses campaign, audience, and conversion-tracking issues. Bryan University describes its core values as delivering delight, continuously improving, winning together, trust and accountability, and owning challenges and successes. The university is an equal-opportunity employer committed to an inclusive and accessible workplace and reasonable accommodations for individuals with disabilities.

Requirements

At least 2 years of related experience running paid ad campaigns on Meta platforms, optimized for Lead events.
Deep knowledge of bidding strategies and placements optimized for lead generation.
Experience creating and optimizing Meta audiences, including lookalike and customer-list audiences.
Experience with proven ad, ad-set, and campaign optimization and testing strategies for continuous improvement.
Proven track record of successfully managing and effectively scaling paid social media marketing campaigns.
Strong communication and organizational skills.
Ability to work on multiple tasks simultaneously in a collaborative environment.
Ability to work in a virtual environment using multiple software programs simultaneously.
Ability to efficiently operate a computer and peripheral equipment such as a keyboard and mouse.
Ability to sit or stand for four to six hours daily.

Nice To Haves

Meta certifications are preferred.
Experience setting up Conversion Events and tracking through Meta’s Conversions API (CAPI) is preferred.
Experience with an educational organization is a plus.
Passion for education and ability to thrive in an atmosphere of innovation and change.

Responsibilities

Set up paid Meta advertising campaigns, including Facebook and Instagram placements, boosted posts, and remarketing campaigns.
Set up and periodically update paid Meta audiences, including custom customer, lookalike, interest-based, and remarketing audiences.
Monitor daily lead volumes, cost per lead, and ad spend; adjust campaigns as needed to maximize lead flow and ensure daily spending.
Establish and update monthly lead goals for each campaign and brand.
Provide at least weekly performance reports with budget-to-actual comparisons, variance analysis, and recommendations.
Recommend, document, and implement strategies daily or weekly, subject to approval from the BU marketing team, to maintain or improve campaign performance.
Analyze ads, ad copy, placements, and other performance data to identify opportunities and recommend testing strategies.
Attend weekly one-on-one and team meetings to discuss account performance, updates, and recommendations.
Meet with Bryan University stakeholders as needed to provide insights, results, and recommendations.
Generate at least three new video ads per account and three new copy recommendations per program each month, and implement approved materials in campaigns.
Resolve outstanding issues or tickets related to digital marketing campaigns, audiences, or conversion tracking.
Collaborate with web and Salesforce specialists on Meta and CRM integration solutions and opportunities.
Support the Market Research department with competitive analyses of competitor ads and copy and provide recommendations.
Complete other special projects, duties, and responsibilities as assigned.