CORP- Sr. Paid Meta Ads Marketing Specialist

BRYAN UNIVERSITY•Tempe, AZ

6d•$0 - $60,000•Remote

About The Position

The Senior Paid Meta Ads Marketing Specialist supports Bryan University’s mission by overseeing paid social media marketing campaigns, including managing and continually improving Meta ad campaigns and producing paid Meta video ads. The role is responsible for meeting weekly paid-social lead-generation goals in support of enrollment and institutional sustainability strategies. This is a remote, work-from-home position open to applicants residing in Arizona, Idaho, Indiana, Florida, Ohio, Missouri, Nevada, South Carolina, Texas, or Utah. The specialist sets up and optimizes Facebook and Instagram campaigns, audiences, and remarketing; monitors leads, costs, and spending; establishes campaign goals; reports on performance; and develops recommendations and creative tests. The role works with marketing stakeholders and web and Salesforce specialists, contributes competitive analysis, and participates in regular team and stakeholder meetings. Bryan University describes its core values as delivering delight, continuously improving, winning together, trusting and being trusted, and owning outcomes.

Requirements

At least 2 years of related experience running paid ad campaigns on Meta platforms and optimizing for Lead events.
Deep knowledge of bidding strategies and placements optimized for lead generation.
Experience creating and optimizing Meta audiences, including lookalike and customer-list audiences.
Experience with proven ad, ad-set, and campaign optimization and testing strategies for continuous improvement.
Proven track record of successfully managing and scaling paid social media marketing campaigns.
Strong communication and organizational skills.
Ability to work on multiple tasks simultaneously in a collaborative environment.
Ability to work in a virtual environment using multiple software programs simultaneously.
Ability to efficiently operate a computer and peripheral equipment.
Ability to sit or stand for four to six hours daily.

Nice To Haves

Meta certifications are preferred.
Experience setting up Conversion Events and tracking through Meta’s Conversions API (CAPI) is preferred.
Experience with an educational organization is a plus.
Passion for education and ability to thrive in an atmosphere of innovation and change.

Responsibilities

Set up paid Meta campaigns, including Facebook and Instagram placements, boosted posts, and remarketing campaigns.
Set up and periodically update paid Meta audiences, including custom customer, lookalike, interest-based, and remarketing audiences.
Monitor daily lead volumes, cost per lead, and ad spend, and make adjustments to maintain spending and maximize lead flow.
Establish and update monthly lead goals for each campaign and brand.
Provide weekly performance reports with budget-to-actual comparisons, variance analysis, and recommendations.
Recommend, document, and implement strategies, with approval from the BU marketing team, to maintain or improve campaign performance.
Analyze ad, ad-copy, placement, and other performance data to identify opportunities and recommend testing strategies.
Attend weekly one-on-one and team meetings to report and discuss account performance, updates, and recommendations.
Meet with Bryan University stakeholders as needed to provide insights, results, and recommendations.
Generate at least three new video ads per account and three new copy recommendations per program each month, and implement them after approval.
Resolve outstanding issues or tickets involving digital marketing campaigns, audiences, or conversion tracking.
Collaborate with web and Salesforce specialists on Meta and CRM integration solutions and opportunities.
Support the Market Research department with competitor-ad and copy analyses and recommendations.
Complete other special projects, duties, and responsibilities as assigned.