Social Manager, Meta VR

Meta•New York, NY

12d•$119,000 - $171,000

About The Position

Reality Labs Social is Meta’s in-house social team for its VR portfolio, including Quest and Horizon. The Social Manager, Meta VR supports social strategy and execution across the portfolio, spanning always-on programming and major launches. Working at the intersection of creative strategy and content execution, this role helps shape platform strategies, brief creative partners, publish content, and evaluate performance. The role supports the Meta VR Social Lead across strategic development, campaign planning, content execution, and project management. Some travel may be required for launches, shoots, and events.

Requirements

At least 8 years of experience in organic social marketing, preferably building successful social media strategies and programs across multiple verticals or brands in consumer product categories such as consumer technology, sports, entertainment, or culture.
Proven experience growing audiences on TikTok, Instagram Reels, and YouTube, including long-form and Shorts.
Experience supporting social product or campaign launches from planning through publishing and recap.
Deep knowledge of organic social, creator, and content trends, formats, and platform best practices.
Strong communication skills and ability to influence strategic decisions and provide clear creative feedback.
Detail-oriented, with the ability to maintain accuracy under pressure across multiple workstreams, projects, stakeholders, and processes.
Short-form copywriting and editorial judgment.

Nice To Haves

Basic content-editing capabilities.
Experience with creator partnerships and UGC programs that build brand affinity.
Experience implementing responsible and ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Experience in innovative consumer product categories such as AR/VR technologies, gaming, entertainment, or culture brands.
Ability to integrate AI tools to optimize or redesign workflows and demonstrate measurable impact, such as efficiency gains or quality improvements.
Bachelor’s degree or equivalent marketing experience.
Ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.

Responsibilities

Support development of premium, platform-specific social strategies and franchises for the Meta VR product portfolio, carrying content from ideation through publishing across long-form and short-form formats.
Drive ongoing creative ideation and execution of content series programming and help scale templatable premium content programs across platforms.
Support the Meta VR Social Lead with product-specific social strategy development and execution, including launch and campaign planning.
Partner with the Social Creative team to develop video and text-based content that follows strategy, applies organic social best practices, and drives brand engagement.
Coordinate with Social Producers to support workflows across briefing, production, approvals, and publishing.
Track channel KPIs, surface platform-specific insights to improve month-over-month performance, and contribute to test-and-learn agendas.
Monitor emerging trends, formats, and hooks to develop retention-driven content across Meta VR social channels.
Collaborate with Product Marketing, Integrated Marketing, Performance Marketing, Brand Strategy, and Communications teams to support plans and ensure alignment.
Support playbooks and reactive programming with the Community Manager to build brand affinity and encourage user-generated content.
Support agency partners and external creative collaborators through day-to-day coordination and feedback.
Coordinate relevant initiatives with regional marketing counterparts globally.
Anticipate blockers, manage deadlines, and keep workstreams moving across stakeholders and processes.