Creative Strategist - Meta & Social Creative

Shop LC•Austin, TX

11d

About The Position

Shop LC is seeking a creative strategist to shape and elevate social-first creative across Meta (Facebook and Instagram) and other major social platforms. The role turns audience insights, brand priorities, and platform trends into compelling creative concepts designed to capture attention, build engagement, and support business growth. It combines creative vision, hands-on performance thinking, and team leadership, with direct visibility to Shop LC’s President. The strategist develops social creative strategy, leads campaigns and storytelling across formats, guides creative production, and uses campaign results to refine direction. The role also partners with marketing, product, and sales teams, maintains consistent brand voice and visual identity, and coaches and develops team members. Shop LC is a vertically integrated omnichannel retailer headquartered in Austin, Texas, and the U.S. retail subsidiary of Vaibhav Global Limited. Its products reach customers through television, e-commerce, marketplaces, OTT, and social platforms. The company’s purpose is Delivering Joy. Through its Your Purchase Feeds… program, each item sold helps fund a nutritious meal for a child in need; the program currently provides more than 54,000 meals per school day, with a goal of one million per school day by 2040.

Requirements

At least 7 years of experience in creative, social, or digital content roles.
At least 3 years leading a social-focused creative team.
A strong portfolio demonstrating social campaigns and creative work, particularly for Meta platforms.
Strong understanding of social trends, visual storytelling, creative strategy, and platform-specific content.
Experience leading creative teams or coordinating designers, copywriters, and video editors.
Proficiency with Adobe Creative Suite.
Familiarity with social media management and publishing tools.
Ability to interpret campaign performance and use insights to guide creative decisions.
Strong communication, collaboration, project management, and leadership skills.
Bachelor’s degree in Marketing, Graphic Design, or a related field.

Responsibilities

Develop a clear creative vision and social content strategy aligned with Shop LC’s brand, audiences, and business goals.
Lead development of fresh, platform-native concepts and campaigns across video, graphics, animation, and other social formats.
Guide designers, copywriters, and video editors from brief through final asset, ensuring strong execution, consistency, and brand fit.
Use campaign results and audience insights to refine creative direction, test new approaches, and improve engagement and conversion.
Track Meta and other social platform trends, formats, algorithms, and best practices, and translate relevant changes into actionable creative ideas.
Partner with marketing, product, and sales teams to turn business priorities and product stories into effective social creative.
Maintain a consistent, recognizable brand voice and visual identity across social channels.
Coach and develop team members, set clear priorities, provide regular feedback, and support performance and career development.