Senior User Acquisition Manager, Meta & Google Ads (US Degree Programs)

TripleTen • Georgia, GA

7d • Remote

About The Position

TripleTen is hiring a Senior User Acquisition Manager to launch and scale paid acquisition for new online master’s degree programs offered in partnership with US universities. The role owns acquisition from the first ad impression through enrollment, with Meta Ads as the primary channel and Google Ads, particularly YouTube, as additional channels to test and develop.

The position combines strategy, budget ownership, and hands-on campaign execution for a high-ticket B2C product. The manager will build and optimize multi-step funnels, using CRM data, sales call transcripts, and conversion rates to improve qualified prospect volume and customer acquisition cost. They will develop and test hypotheses across audiences, messaging, offers, creative formats, and landing pages, and turn research and competitor insights into briefs for internal teams and external partners.

The manager will establish advertising accounts and tracking, working with analytics and engineering as needed, and partner with Sales to improve lead quality and build a qualified waitlist before paid enrollment opens. This is a full-time remote contract with a flexible schedule. The role is based within CET ±3 hours and requires at least two hours of overlap with US Eastern Time. Compensation is USD 4,500–5,000 gross per month.

Requirements

• At least 4 years of experience in performance marketing or user acquisition.
• Recent hands-on experience managing both Meta Ads and Google Ads, including audience acquisition through YouTube.
• Experience in acquisition-first or paid-marketing-first companies where paid acquisition is a core revenue driver.
• Proven success acquiring customers for high-ticket B2C products through multi-step funnels involving qualification, consultations, and sales conversations.
• Personally managed monthly advertising budgets of $50,000–$100,000 or more, with measurable business results.
• Track record of launching acquisition from scratch, including setting up accounts and tracking, testing initial hypotheses, finding effective audience, offer, and creative combinations, and scaling them.
• Strong hands-on Meta Ads expertise, including campaign structure, audience testing, pixel and conversion setup, creative experimentation, and budget optimization.
• Hands-on Google Ads expertise beyond Search, particularly YouTube and video-led acquisition for products requiring consideration and demand generation.
• Full-funnel analytical skills, including working with CAC, ROMI, lead-to-call and call-to-sale conversion rates, and CRM and BI data.
• Practical experience with GA4, Google Tag Manager, advertising pixels, and conversion tracking.
• Ability to test offers, ad copy, creatives, and landing pages and write clear briefs for creative teams and partners.
• Ability to work independently in a new product environment with limited historical data and no established acquisition playbook.
• AI tools are part of the candidate’s day-to-day workflow.
• Full professional English.
• Based within CET ±3 hours and able to overlap at least 2 hours with US Eastern Time.

Nice To Haves

• Experience acquiring customers for products priced at $10,000 or more is strongly preferred.
• Experience with Google Ads, particularly YouTube, is a strong plus.

Responsibilities

• Launch paid acquisition from scratch for new online master’s degree programs offered in partnership with US universities.
• Own acquisition strategy, budgets, and hands-on campaign execution, primarily using Meta Ads; test and develop Google Ads and YouTube as additional channels.
• Build, test, and scale acquisition funnels for a high-ticket B2C product, from first ad impression through qualification, consultations, and enrollment.
• Optimize for qualified prospects and customer acquisition cost using CRM data, sales call transcripts, and funnel conversion rates.
• Develop and rapidly test hypotheses related to audiences, messaging, offers, creative formats, and landing pages; scale successful approaches and stop ineffective ones.
• Translate audience research and competitor insights into actionable creative briefs.
• Work with the team and external partners to produce and iterate on ads and landing pages.
• Set up advertising accounts, pixels, conversion events, and campaign tracking, with support from analytics and engineering teams where needed.
• Work closely with Sales to improve lead quality and build a qualified waitlist ahead of paid enrollment.
• Use CRM and BI data to assess performance across the full funnel, beyond cost per lead.
• Define and validate conversion tracking and collaborate with analysts and engineers as needed.
• Prepare clear briefs for designers, content producers, and external partners.

Benefits

• Competitive compensation of USD 4,500–5,000 gross per month.
• Flexible schedule.
• All necessary software licenses and remote work tools, including Slack, Miro, Notion, and Zoom.
• Opportunity to work with a close-knit, international team of thoughtful and driven professionals.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed