Senior Manager, Media Buyer - Google Ads

One Park Financial•Miami, FL

About The Position

One Park Financial (OPF) is a financial technology company that connects small businesses with flexible financing and funding options. OPF aims to provide entrepreneurs with working capital and supports a collaborative, innovative, and growth-oriented workplace. The Senior Manager, Media Buyer will own OPF’s Google Ads program across Search, Performance Max, YouTube, Demand Gen, and Display, as well as Microsoft Ads. This hands-on, technically fluent role is accountable for efficiently growing high-intent advertising volume in a competitive auction environment, with a focus on providing Smart Bidding with effective signals and optimizing toward qualified leads and funded deals. Success is measured by search impression share on core high-intent terms at target efficiency, cost per qualified lead and cost per funded deal from Google and Microsoft Ads, the health and match rates of offline conversion imports, and incremental volume from Performance Max, YouTube, and Demand Gen.

Requirements

5–7 years of hands-on paid search buying experience, including direct ownership of meaningful Google Ads budgets, ideally $250K or more per month.
Expert knowledge of Google Ads, including Search, Performance Max, YouTube, and Demand Gen, as well as Google Ads Editor and Microsoft Ads.
Hands-on experience with Smart Bidding, Enhanced Conversions, and offline conversion imports.
Strong analytical skills with Excel or Google Sheets, GA4, and BI tools.
Comfort with Google Ads scripts or similar automation.
Experience advertising in a competitive, regulated vertical such as financial services, insurance, legal, or healthcare.
Ability to connect platform metrics to downstream business outcomes.
Google Ads certifications in Search, Display, Video, and Measurement.

Nice To Haves

Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
Experience with lending, RBF/MCA, or SMB lead generation.
Experience with SA360 or third-party bid management tools.
Basic SQL skills for pulling CRM and conversion data.

Responsibilities

Own the strategy, buying, and optimization of OPF’s Google Ads and Microsoft Ads accounts across Search, Performance Max, YouTube, Demand Gen, and Display.
Build and maintain keyword strategy, match types, negative keyword lists, and account structure across English and Spanish campaigns for business funding and working capital intent.
Manage budgets and bidding strategies, including tCPA, tROAS, and value-based bidding, to meet cost-per-qualified and cost-per-funded targets.
Partner with the Tagging Manager to implement and maintain Enhanced Conversions, offline conversion imports from CRM, and conversion value rules so bidding optimizes toward qualified and funded deals.
Write, test, and refresh responsive search ad copy and assets, and manage YouTube and Demand Gen creative testing with the creative team.
Maintain compliance with Google’s financial services policies and advertiser verification, and coordinate with Legal and Compliance on ad copy and disclosures.
Monitor competitor activity and auction insights, and protect brand terms.
Partner with the CRO team on landing-page testing and message match for search intent.
Run geo and incrementality tests with marketing analytics to validate channel contribution.
Produce weekly and monthly performance reporting with clear insights and recommendations.