Senior Google Ads Buyer, DTC eCommerce (Remote)

Sweat Pants Agency

5d • Remote

About The Position

Own a portfolio of DTC and eCommerce Google Ads accounts end to end as strategist, buyer, and direct client contact. Manage accounts with budgets ranging from $5,000 per month to well into six figures. This role includes client communication, account audits and strategy, campaign management, measurement, and diagnosing and fixing issues across the entire funnel. The position has substantial autonomy and influence over how Google Ads is run across the agency, with an emphasis on measurable growth and incrementality rather than relying on blended or last-click metrics.

The role spans Merchant Center and product feeds; Search, Shopping, Performance Max, Demand Gen, and YouTube; landing pages; and conversion tracking. You will audit accounts before making changes, present findings to clients, own client updates and calls, and explain and defend decisions. You are expected to build and ship tools and landing pages as needed, using AI tools as part of your working process. The role is remote and open worldwide, but requires availability for client calls during US Eastern business hours. The remainder of the workday is flexible and judged on output.

Requirements

• Hands-on Google Ads experience managing meaningful spend for DTC and eCommerce businesses, with results that can be explained using CPA, ROAS, revenue, and specific changes made.
• Specific experience with Shopping and Performance Max, in addition to Search.
• Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM.
• AI-native working practices, including existing use of Claude or an equivalent tool and the ability to build and ship a landing page with it.
• Native or near-native English communication skills for frequent client-facing work, explaining and selling ideas, pushing back constructively, and raising issues early.
• Ability to work US Eastern business hours for client calls.
• Willingness to own outcomes across the whole account and funnel rather than limiting work to a narrowly defined role.
• Skepticism toward reported performance metrics and willingness to test incrementality rather than relying on dashboard figures alone.

Nice To Haves

• Experience with Bing.
• Experience building or operating a Shopify store.
• Experience managing Meta campaigns at spend.

Responsibilities

• Own a portfolio of DTC and eCommerce Google Ads accounts as strategist, buyer, and direct point of contact.
• Manage Google Ads budgets ranging from $5,000 per month to well into six figures per month.
• Own client relationships, present results and plans, run client calls, explain decisions, and address underperformance directly.
• Audit accounts before making changes, including campaign structure, keywords and search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.
• Create Loom walkthroughs of audit findings for clients.
• Manage brand and non-brand campaigns separately and report their results separately.
• Assess Performance Max performance, including the effect of branded volume on incremental acquisition costs and targets.
• Audit Google's auto-applied recommendations, assets, and automatically created sitelinks on a schedule.
• Maintain Merchant Center and product feed health, including product titles, disapprovals, and promotions.
• Own conversion tracking across GA4, GTM, Shopify goal imports or Google Ads tags, enhanced conversions, and offline conversion imports for lead-generation accounts.
• Investigate and resolve discrepancies between reported numbers and diagnose funnel bottlenecks across creative, offer, average order value, landing pages, checkout, and tracking.
• Build landing pages, scripts, reporting, and other assets needed to remove account constraints.
• Use incrementality-focused measurement, including appropriate attribution approaches and tests such as geo holdouts.
• Communicate recommendations clearly, defend sound decisions, push back when needed, and raise problems proactively.
• Be available for client calls during US Eastern business hours.

Benefits

• Remote work with worldwide hiring.
• Flexible workday outside required client calls during US Eastern business hours; no time clock, with performance judged on output.
• Autonomy and trust from day one.
• Influence over how Google Ads is run across the agency.
• Opportunity to work on real brands and substantial budgets, test aggressively, and build scalable frameworks.
• Opportunity to grow into senior strategy and take on more responsibility based on performance.
• Fast feedback and strong team retention.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed