Senior Manager, Media Buyer - Google Ads
About The Position
One Park Financial is seeking a Senior Manager, Media Buyer to own and grow its Google Ads program across Search, Performance Max, YouTube, Demand Gen, and Display, as well as Microsoft Ads. The role is accountable for efficiently increasing high-intent advertising volume in a competitive auction, and requires a hands-on, technically fluent operator who can provide Smart Bidding with the right signals. The position combines campaign strategy, buying, optimization, conversion tracking, creative testing, compliance, experimentation, and performance reporting. The media buyer will work with tagging, creative, CRO, analytics, and legal/compliance partners to optimize campaigns toward qualified leads and funded deals. Success is measured by impression share and efficiency on core terms, cost per qualified lead and funded deal, offline conversion import health and match rates, and incremental volume from Performance Max, YouTube, and Demand Gen.
Requirements
- 5–7 years of hands-on paid search buying experience, including direct ownership of meaningful Google Ads budgets; budgets of $250K or more per month are described as ideal.
- Expert knowledge of Google Ads, including Search, Performance Max, YouTube, and Demand Gen, as well as Google Ads Editor and Microsoft Ads.
- Hands-on experience with Smart Bidding, Enhanced Conversions, and offline conversion imports.
- Strong analytical skills with Excel or Google Sheets, GA4, and BI tools; comfort with Google Ads scripts or similar automation.
- Experience advertising in a competitive, regulated vertical such as financial services, insurance, legal, or healthcare.
- Ability to connect advertising platform metrics to downstream business outcomes.
- Google Ads certifications in Search, Display, Video, and Measurement.
Nice To Haves
- Spanish fluency or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
- Experience with lending, RBF/MCA, or SMB lead generation.
- Experience with SA360 or third-party bid management tools.
- Basic SQL skills for pulling CRM and conversion data.
Responsibilities
- Own strategy, buying, and optimization of Google Ads and Microsoft Ads accounts across Search, Performance Max, YouTube, Demand Gen, and Display.
- Build and maintain keyword strategies, match types, negative keyword lists, and account structures for English and Spanish campaigns targeting business funding and working capital intent.
- Manage budgets and bidding strategies, including tCPA, tROAS, and value-based bidding, to meet cost-per-qualified and cost-per-funded targets.
- Partner with the Tagging Manager to implement and maintain Enhanced Conversions, offline conversion imports from CRM, and conversion value rules.
- Write, test, and refresh responsive search ad copy and assets; manage YouTube and Demand Gen creative testing with the creative team.
- Maintain compliance with Google financial services policies and advertiser verification, and coordinate with Legal/Compliance on ad copy and disclosures.
- Monitor competitor activity and auction insights, and protect brand terms.
- Partner with the CRO team on landing page testing and message match for search intent.
- Run geo and incrementality tests with marketing analytics to validate channel contribution.
- Produce weekly and monthly performance reporting with clear insights and recommendations.
Benefits
- Competitive salary
- Performance-based incentives
- Comprehensive health, dental, and vision benefits
- 401(k)
- Paid time off
- Opportunity to shape a fast-growing marketing organization and directly impact company growth
- Growth and development opportunities
- Dynamic and collaborative work environment
- Company events and team-building activities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
