Senior User Acquisition Manager

ARB Interactive • Miami, FL

2d

About The Position

ARB Interactive is hiring a Senior User Acquisition Manager to acquire players for Modo Casino, Modo Boxes, and upcoming products. The manager will operate and optimize acquisition campaigns, own budgets, use AI tools to create and analyze campaigns, and collaborate with marketing, product, and analytics teams. The role includes evaluating current channel performance, scaling effective campaigns, monitoring acquisition and return metrics, testing creative and targeting, exploring new channels, and presenting results and recommendations to stakeholders.

Requirements

• At least 3 years of experience managing and optimizing user acquisition campaigns, ideally in mobile gaming or social casino.
• Experience managing Google Search campaigns at scale, with demonstrable results.
• Experience using AI tools, such as Higgsfield or similar creative tools and Claude or a similar AI assistant.
• Familiarity with attribution and analytics platforms such as Google Analytics, AppsFlyer, Adjust, or Singular.
• Ability to turn data into clear decisions and communicate them effectively.
• Ability to work independently, manage multiple projects, and thrive in a startup environment.

Nice To Haves

• Experience with additional acquisition channels such as paid social, programmatic, or affiliate.
• Familiarity with the social casino market and player behavior.

Responsibilities

• Evaluate current performance across acquisition channels and identify campaigns to scale.
• Manage user acquisition across paid social platforms including Facebook, Instagram, Snapchat, and TikTok; Google Ads; demand-side platforms; connected TV; and radio and podcasts.
• Manage Google Search campaigns from planning through reporting.
• Use AI tools such as Higgsfield for ad creative and Claude for analysis, reporting, copy ideas, and workflows.
• Monitor CPI, CPA, LTV, and ROI, and manage campaign budgets efficiently.
• Test creative, landing pages, and targeting, and apply findings to campaign optimization.
• Identify new channels and tools to expand the acquisition mix and support growth.
• Collaborate with marketing, product, and analytics teams to align acquisition with product direction.
• Present results and recommendations to stakeholders and introduce useful AI tools to the team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed