Mobile User Acquisition Manager
About The Position
Topps Digital, a division of Fanatics Collectibles, is seeking a hands-on Mobile User Acquisition Manager to own end-to-end acquisition campaigns across a portfolio of mobile apps. This individual-contributor role has significant ownership of acquisition strategy, campaign execution, optimization, partner management, and creative testing. The manager will use paid media and attribution data to acquire high-quality users and improve return on ad spend (ROAS), retention, and long-term growth. The role develops and drives day-to-day user acquisition and retargeting campaigns across channels such as Google Ads App Campaigns/UAC, Meta/Instagram, third-party ad networks, connected TV, digital sponsorships, and licensor collaborations. It also helps create marketing campaigns for physical and digital collectors across the Fanatics Collectibles ecosystem, including Topps Digital apps, Fanatics Collect, Fanatics LIVE, Topps.com, and Fanatics.com. The manager works with recognizable sports and entertainment brands and collaborates with internal teams and external partners to support growth.
Requirements
- At least 4 years of app user acquisition or app marketing manager experience.
- Experience planning, buying, and optimizing ROI-based campaigns.
- Experience managing and optimizing meaningful paid acquisition budgets and allocating spend across channels and partners based on performance.
- Experience managing relationships with third-party ad networks, DSPs, or user acquisition agencies.
- Experience with Meta Ads Manager, Google Ads App Campaigns/UAC, and Apple Search Ads.
- Experience using mobile attribution platforms to measure campaign performance, validate tracking, and inform optimization decisions; Singular is preferred, while AppsFlyer, Kochava, or similar platforms are acceptable.
- Familiarity with mobile app and industry terminology and processes, including installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, and cohort segmentation.
- Proficiency in Microsoft Excel.
- Strong writing, communication, and interpersonal skills.
- Willingness to work industry events to help drive on-site user acquisition.
- Ability to thrive in a fast-paced, data-driven environment.
Nice To Haves
- Experience with mobile apps, gaming, or other consumer mobile products.
- Experience with ad network partners such as UpYield, Zoomd, TVScientific, or Klay Media.
- Knowledge of trends and current events relevant to sports and entertainment apps, including MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, and Marvel.
- Passion for collecting or in-depth knowledge of the collectibles ecosystem.
Responsibilities
- Own end-to-end user acquisition strategy across a portfolio of Topps Digital mobile apps.
- Manage third-party ad network relationships and research and recommend networks to test.
- Onboard and integrate new ad partners with the Singular attribution platform.
- Supply networks with campaign assets, creative refreshes, tracking links, and related materials.
- Monitor campaign performance and recommend optimization solutions.
- Manage budgets and allocate spend to pursue optimal return on investment.
- Create, manage, and optimize in-house marketing campaigns, including Google Ads and App Store Search Ads.
- Research and test interest groups to identify new audiences.
- Work with attribution platform representatives to maximize platform capabilities and campaign performance.
- Partner with designers and content producers to develop, test, and optimize creative concepts using campaign performance insights.
- Storyboard and project-manage video ad creation and production.
- Create campaign performance reports and summarize results for department review.
- Prepare clear user acquisition reports for internal stakeholders.
- Work with Fanatics Collectibles and Fanatics Holdings teams to identify and leverage cross-promotional opportunities.
- Support experiential marketing events that drive app acquisition and user growth.
- Work industry events, including All-Star Weekends, Comic Cons, and Fanatics Fest, to help drive on-site user acquisition.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
