Senior User Acquisition Manager I

Mistplay

About The Position

Mistplay is seeking a highly skilled Senior User Acquisition Manager to own and optimize performance marketing campaigns across Korea, Japan, and broader APAC markets. The role drives measurable user growth, manages multi-million-dollar budgets, and partners with Creative, Product, Data, and Sales teams. It also plays a strategic part in scaling Mistplay’s user base and shaping performance marketing across key Asian markets. Mistplay is a loyalty app for mobile gamers, where users discover games, earn rewards for time and money spent in games, and redeem rewards for gift cards. The company describes its culture as growth-oriented, data-driven, and collaborative, with opportunities for employees to share ideas, take calculated risks, and develop their ideas.

Requirements

4–7+ years of experience in mobile user acquisition, with a strong track record of driving results.
Proven ability to manage user acquisition campaigns across multiple platforms and handle substantial budgets.
In-depth knowledge of mobile advertising technologies, including attribution tools and platforms.
Strong analytical skills, including interpreting performance data and translating insights into actionable user acquisition strategies.
Hands-on experience with SDK networks, DSPs, SSPs, and major platforms such as Facebook, Google, and other platforms relevant to the Japanese market.
Exceptional communication skills, including effective cross-functional collaboration and clear, concise reporting.
Bilingual proficiency in English and either Korean or Japanese, in both written and spoken communication.

Responsibilities

Lead data analysis and optimize user acquisition campaigns based on internal performance KPIs.
Monitor, assess, and present in-depth campaign performance reports to company stakeholders.
Provide input and data-driven insights into creative development.
Manage relationships with existing partners and identify new platforms and opportunities to improve campaign performance.
Work closely with Creative, Sales, Product, and Data teams to align on company goals and strategies.
Stay up to date on user acquisition trends, market dynamics, and emerging platforms in Korea and Japan.