Marketing Management Trainee (Content Growth & User Acquisition)

Think Academy • San Jose, CA

3d • Onsite

About The Position

Think Academy is seeking an early-career marketing professional to build a 0-to-1 Xiaohongshu user acquisition model for the U.S. market. The role begins with creating content and understanding Chinese-speaking families in the U.S., then expands into paid marketing, user acquisition, and growth strategy, with opportunities to lead marketing projects or teams based on performance.

The trainee will create and publish Xiaohongshu content, explore what drives engagement among U.S. Chinese-speaking parents, and track and test content performance. Over time, the role will develop content-driven acquisition strategies across Xiaohongshu and other digital channels, with hands-on experience in paid advertising, lead generation, conversion optimization, and analyzing the content-to-enrollment funnel. The position offers ownership of marketing channels and growth initiatives, hands-on mentorship, and a potential path toward marketing leadership.

Requirements

• Bachelor's degree or above.
• Strong Mandarin communication and content writing skills.
• Ability to communicate in English.
• Familiarity with Xiaohongshu, its content trends, and platform culture.
• Creative, user-oriented, and interested in social media and digital marketing.
• Proactive, detail-oriented, and accountable for results.
• Data-driven mindset, with willingness to experiment, analyze performance, and iterate quickly.
• Passion for education, technology, and international business growth.

Nice To Haves

• Experience in Xiaohongshu operations, content creation, or paid advertising.
• Experience in education, EdTech, or user acquisition.
• Familiarity with AI tools for content creation and marketing.

Responsibilities

• Create engaging Xiaohongshu content, including topic selection, copywriting, visual production, and publishing.
• Understand U.S. Chinese-speaking parents, identify their needs, and explore drivers of content engagement.
• Track content performance and test new creative ideas.
• Develop content-driven user acquisition strategies across Xiaohongshu and other digital channels.
• Gain hands-on experience in paid advertising, lead generation, and conversion optimization.
• Analyze the content-to-inquiry-to-lead-to-enrollment funnel and improve acquisition efficiency.
• Own marketing channels and growth initiatives from strategy through execution.
• Build scalable user acquisition strategies for the U.S. market.
• Take opportunities to lead marketing projects or teams based on performance.

Benefits

• Competitive Year 1 compensation of $80,000–$100,000.
• Opportunity for 20%+ annual compensation growth in Years 2–3, based on performance.
• Visa sponsorship available for eligible candidates.
• Relocation allowance available.
• Clear career path from content marketing to user acquisition and future marketing leadership.
• Hands-on mentorship and opportunities to lead meaningful projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level