Marketing Content Manager

Grundens USA Ltd • Seattle, WA

7d • $100,000 - $120,000 • Hybrid

About The Position

The Marketing Content Manager connects Grundens’ products, brand messaging, and how customers, retailers, and the public encounter the company. The role plans and manages marketing campaigns end to end, owns content across channels—including directing studio and field photography—and writes and manages copy that carries the brand voice. Reporting directly to the VP of Marketing, this is a hands-on position that involves setting plans and personally executing a meaningful share of the work.

The role owns campaign planning and execution across email, paid and organic social, retail and wholesale marketing, and web; develops the content calendar; manages photography and video content and external creative partners; maintains a searchable content library; and writes and edits copy across brand touchpoints. The position is hybrid, with two to three days per week onsite.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent hands-on experience.
• At least 5 years of experience in marketing communications, brand marketing, or content marketing, ideally with campaign ownership.
• Excellent written and verbal communication skills and a portfolio of campaign, content, or PR work.
• Experience with or comfort integrating generative AI tools such as Adobe Firefly or Midjourney into creative workflows for ideation, concept exploration, and visual references.
• Proven project management skills, including managing multiple campaigns and deadlines with minimal oversight.
• Working knowledge of email platforms, CMS tools, social scheduling tools, and basic campaign analytics.
• Experience planning and managing photo content, including studio and on-location or field shoots.
• Collaborative, low-ego approach and willingness to contribute beyond the boundaries of the role on a small team.

Nice To Haves

• Experience in outdoor, workwear, apparel, or lifestyle brands.
• Familiarity with wholesale or dealer marketing and co-op programs.
• Direct experience art-directing or producing photo or video shoots in a studio or in the field.

Responsibilities

• Plan, build, and manage integrated marketing campaigns across email, paid and organic social, retail and wholesale marketing, and web, from brief through post-launch reporting.
• Set campaign calendars and timelines, coordinate with design, product, and sales, and keep workstreams on schedule and on budget.
• Define campaign goals and KPIs, track performance, and make recommendations based on results.
• Own the content calendar and plan photography, video, and paid media content across the brand.
• Build, manage, and advance a regional photography and videography network to generate product, campaign, brand, sales, and company assets aligned with the brand, its communities, and company objectives.
• Manage photo and video content end to end, including planning, briefing, coordinating external partners for studio product and field shoots, and reviewing deliverables for brand and quality fit.
• Maintain an organized, searchable photo and content library so assets can be found and reused across teams.
• Write and edit copy for the website, email, social, catalogs, product pages, and retail and dealer materials.
• Maintain a consistent Grundens voice and editorial standard across channels and touchpoints.
• Partner with Sales, Product, and Customer Service to align messaging and terminology across the company.
• Proofread and fact-check copy before publication.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Long-term disability coverage
• Life Flight coverage
• 401(k) retirement plan with a 5% match at 6% contribution
• Profit-based bonus program when revenue targets are met or exceeded and personal goals are achieved
• Paid time off, starting at 80 hours per year depending on experience level
• Nine set paid holidays and one floating holiday

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level