Manager, Paid Media and Acquisition

RemotelyHR•,

10d•$90,000 - $102,000

About The Position

The Paid Media & Acquisition Manager owns the day-to-day strategy, execution, optimization, and performance of French Florist’s paid media program across Google Ads, Meta Ads, and Microsoft Ads. Initially focused on corporate boutique accounts, the role will help transition paid media capabilities from an external agency to an internal function by building the processes, reporting, measurement, and playbooks needed to support scalable growth across corporate and franchise locations. This hands-on individual contributor role balances national ecommerce growth with location-level demand generation. The manager determines campaign structure, investment, testing priorities, and scaling decisions, while managing significant budgets and translating performance data into business recommendations. Responsibilities span campaign architecture, forecasting, creative testing, experimentation, measurement and attribution, landing-page and conversion optimization, local and franchise growth, and AI-assisted operational improvements. The role partners closely with the Director of Performance and Growth Marketing, as well as Creative, Product, Ecommerce, CRM, Analytics, and franchise stakeholders. It requires strong independent judgment, rigorous analysis, clear communication, fast iteration, reliable measurement, and excellent execution. French Florist describes itself as an AI-first team and expects the manager to use AI tools to accelerate analysis, campaign development, quality assurance, reporting, research, creative iteration, and experimentation, while developing scalable workflows and systems. Compensation is $90,000 to $102,000 per year, plus a performance-based bonus of up to 10%.

Requirements

At least 5 years of hands-on paid media experience, with strong expertise in Google Ads and Meta Ads.
Proven experience owning paid media strategy, budgets, optimization, and performance for a DTC/ecommerce or multi-location business.
Strong understanding of ROAS, MER, CAC/CPA, conversion rate, LTV/CLV, attribution, and revenue growth.
Strong analytical skills, including diagnosing performance issues, identifying opportunities, and translating data into clear actions.
Experience with structured testing, creative optimization, and landing-page/CRO collaboration.
Strong GA4/GTM and measurement experience, including the ability to identify tracking or attribution issues.
Excellent communication skills and experience serving as a primary contact for clients, franchise owners, or business stakeholders, including reporting, answering questions, explaining performance, and making recommendations.
Ability to work independently and build processes and playbooks.
AI-forward mindset and experience using AI tools to improve analysis, campaign execution, QA, and reporting.

Nice To Haves

Microsoft Ads experience.
Experience transitioning paid media work from an agency to an in-house team.
Experience managing paid media across multiple markets, locations, or territories.
Current Google Ads certifications in Search, Shopping, or Measurement.
Meta Certified Media Buying Professional certification.
Microsoft Advertising certification.
Google Analytics (GA4) certification.

Responsibilities

Own day-to-day strategy, execution, optimization, and performance across Google Ads, Meta Ads, and Microsoft Ads.
Develop and maintain account and campaign architecture for ecommerce growth and location-level demand generation, including search, local campaigns, Shopping, Performance Max, and paid social.
Manage targeting, bidding, budgets, audiences, placements, search terms, product feeds, and creative within advertising platforms.
Identify opportunities to improve acquisition efficiency, grow revenue, and scale profitable demand; evaluate new paid media channels and formats.
Build and maintain campaigns for new ZIP codes, service areas, markets, and store openings, with clear test, scale, and stop criteria.
Align paid media strategy with seasonality, customer demand, geography, inventory, merchandising priorities, and business goals.
Pace and allocate budgets across channels, campaigns, and locations; make in-flight investment decisions based on performance, demand, seasonality, growth opportunity, and expected returns.
Develop forecasts and budget scenarios for quarterly and annual planning; recommend incremental investment or spend reductions and partner on targets and financial plans.
Own the paid-media creative testing roadmap; identify winning and underperforming concepts, messaging, offers, products, formats, and audiences; collaborate with Creative and Brand on briefs and share learnings.
Develop and execute structured experiments across campaigns, audiences, creative, landing pages, products, offers, and channels, defining hypotheses, metrics, durations, and decision criteria.
Partner with Product, Ecommerce, and Creative on landing-page and conversion-rate experiments; participate in incrementality, geographic, holdout, and other controlled tests when appropriate.
Document experiment learnings and turn successful tests into repeatable playbooks.
Own paid media reporting and translate platform and business data into clear insights, performance explanations, and recommendations.
Use GA4, advertising platforms, server-side tracking, and third-party attribution tools to evaluate performance; identify and help resolve tracking gaps, attribution issues, and discrepancies with revenue data.
Evaluate performance using ROAS, MER, CAC, CPA, conversion rate, revenue, contribution margin, customer lifetime value, and customer quality; recommend prospecting and retention investment.
Partner on measurement infrastructure, including GA4, GTM, server-side tracking, and conversion APIs.
Work with Product, CRO, Creative, and Development teams to improve landing pages and onsite experiences receiving paid traffic; identify friction and provide paid-media requirements for new pages and launches.
Evaluate landing-page performance across campaigns, markets, products, audiences, and traffic sources; support CRO tests and ensure alignment between campaign intent and the landing-page experience.
Act as the paid media point of contact during website changes, launches, and migrations; maintain campaign and URL mappings and execute paid-media QA checklists.
Own paid media across corporate and franchise locations, serving as the primary day-to-day partner for franchise owners and translating performance into actionable, non-technical recommendations.
Identify market-level opportunities and develop scalable frameworks for launching and managing paid media in new franchise locations; set owner expectations about budgets, timing, performance, and market conditions.
Gather franchise feedback and build scalable reporting and communication processes while maintaining consistency and allowing market-specific optimization.
Use AI tools, including Claude and emerging technologies, to accelerate campaign development, analysis, reporting, QA, research, creative iteration, and documentation; build repeatable workflows and use automation where appropriate.
Continuously improve paid media processes, documentation, and operating systems; build playbooks that support franchise-network growth without proportional headcount increases and stay current on platform, AI, attribution, measurement, and performance-marketing developments.