General Manager, Paid Media and Sling Acquisition Strategy

EchoStar•Centennial, CO

12d

About The Position

The General Manager, Paid Media and Sling Acquisition Strategy will lead DISH TV acquisition marketing teams responsible for acquisition strategy, affiliate marketing, and owned media. As a member of the Marketing leadership team, this role manages a sizable budget across marketing tactics to optimize subscriber acquisition costs and achieve gross-add targets across Paid Live, Free, and D2C products. The General Manager leads a high-performing team that iterates and optimizes media spending and marketing tactics in a competitive environment. The role works across DISH departments to develop acquisition strategies, assess channel performance, and optimize media and creative through testing and learning. Key partners include DISH TV and DISH Finance, Marketing Analytics, Product, IT, Paid Media, eCommerce, and Business Development. The General Manager also collaborates with external creative and affiliate agencies to develop new marketing approaches and improve existing campaigns. As a Marketing leadership team member, the role is expected to model executional excellence, solve problems creatively, and foster high performance. Success includes delivering subscriber gross-add targets while maintaining or reducing acquisition costs; planning and optimizing media budgets in alignment with Finance and Marketing Analytics objectives; executing coordinated multichannel campaigns; establishing a rigorous test-and-learn framework; deploying AI-driven analytics and automated media optimization; and growing team capability through recruitment, performance management, and professional development. The minimum education requirement is a bachelor’s degree from a four-year college or university, or an equivalent combination of education and experience. Candidates must have at least 10 years of professional experience, including at least 5 years of direct leadership and subscriber acquisition experience. At least 5 years of experience is required in large-scale subscription or streaming subscriber acquisition management, direct oversight and optimization of high-volume media budgets and acquisition channel strategy, and multichannel campaigns spanning paid digital media, affiliate networks, and owned channels. Candidates must be willing to participate in at least one in-person interview. Visa sponsorship is not available.

Requirements

Bachelor’s degree from a four-year college or university, or equivalent combination of education and experience.
At least 10 years of professional experience.
At least 5 years of direct leadership and subscriber acquisition experience.
At least 5 years of experience managing large-scale subscription or streaming subscriber acquisition.
At least 5 years of direct oversight and optimization of high-volume media budgets and acquisition channel strategy.
At least 5 years of experience deploying multichannel campaigns across paid digital media, affiliate networks, and owned channels.
Strategic financial acumen to manage large-scale media budgets and maximize acquisition cost-efficiency.
Cross-functional leadership skills to align business development, IT, Product, eCommerce, and external agency partners around campaign targets.
AI literacy and ability to apply AI in marketing technology stacks for data-driven media buying and audience targeting.
Track record in subscriber growth strategy, lifecycle optimization, and channel performance management in subscription or streaming environments.
Executive-level communication and influence skills to drive decisions and project execution across organizational levels.
Willingness to participate in at least one in-person interview.

Responsibilities

Lead acquisition marketing teams covering Acquisition Strategy, Affiliate Marketing, and Owned Media.
Manage sizable marketing budgets to optimize subscriber acquisition costs and meet gross-add targets across Paid Live, Free, and D2C products.
Lead and develop a high-performing team that iterates on media spending and marketing tactics.
Develop acquisition strategies and monitor and assess channel performance with cross-functional partners.
Optimize media and creative through test-and-learn approaches.
Coordinate with DISH TV, Finance, Marketing Analytics, Product, IT, Paid Media, eCommerce, and Business Development.
Work with creative and affiliate agencies to develop marketing approaches and optimize campaigns.
Deliver annual and quarterly subscriber gross-add targets while maintaining or reducing acquisition costs.
Direct annual and quarterly media budget planning and ongoing spend optimization in alignment with Finance and Marketing Analytics objectives.
Execute multichannel acquisition campaigns across on-device, paid digital media, and affiliate tactics, maintaining a unified cross-functional campaign calendar.
Establish a test-and-learn framework to optimize channel performance, creative messaging, and offer strategies.
Deploy AI-driven analytics and automated media optimization to assess performance, predict acquisition trends, and identify high-value target segments.
Scale team capability and operational velocity through recruitment, performance management, and professional development.
Model executional excellence, creative problem-solving, and high-performance leadership.