Director of Paid Media & Strategy

Gemini: Advanced Marketing Solutions • Eden Prairie, MN

2d • Hybrid

About The Position

Gemini Agency is seeking a Director of Paid Media & Strategy to lead paid media strategy and performance, manage and develop a team, support sales and new business, and guide the selection and adoption of tools. The director will stay hands-on with key accounts while setting standards for campaign quality, testing, analytics, reporting, and attribution. The role includes building AI-powered scripts, automations, and reporting workflows to improve team efficiency and client results.

The director will work closely with Client Success, organic and AI search, content, web development, and creative teams. This is a hybrid role based in Gemini’s new Eden Prairie office, with work from home on Mondays and Fridays. Candidates must live in the Twin Cities area or be willing to relocate; fully remote applicants are not being considered.

Requirements

• 10+ years of experience in digital marketing, with a deep concentration in paid search.
• Proven success managing, coaching, and growing a team.
• Experience managing significant budgets across multiple clients.
• Strong command of analytics, conversion and call tracking, and attribution.
• Track record of building AI workflows that made a team faster or improved client results.
• Excellent communication skills and comfort leading client conversations.
• Strong people skills and the ability to inspire others to do their best work.
• Curiosity and a commitment to learning, testing, and exploring what is next.
• Hands-on experience across most of the paid media ecosystem, with the ability to learn other tools quickly.
• Must live in the Twin Cities area or be willing to relocate; fully remote applicants are not considered.

Nice To Haves

• Agency experience is strongly preferred.
• Home services experience is a big plus, especially in HVAC, plumbing, electrical, and pest control.
• Experience with paid search platforms and tools such as Google Ads, Microsoft Ads, Google Local Services Ads, Performance Max, and Google Ads scripts.
• Experience with paid social platforms such as Meta Ads Manager, LinkedIn Ads, TikTok Ads, and YouTube.
• Experience with display or programmatic platforms such as Google Display Network, DV360, or The Trade Desk.
• Familiarity with home services tools and software such as ServiceTitan, Housecall Pro, Chirrp, Hatch, Birdeye, NiceJob, Podium, Angi, Thumbtack, Yelp, and Contractor Commerce.
• Experience with call-tracking tools such as CallRail or CallTrackingMetrics.
• Experience with analytics and reporting tools such as GA4, Google Tag Manager, Whatagraph, Looker Studio, and advanced Excel or Google Sheets.

Responsibilities

• Own paid media strategy across the client roster, including planning, budgeting, and optimization.
• Build and manage campaigns hands-on for key accounts.
• Lead analytics, reporting, and attribution, and explain performance to clients.
• Set performance, testing, and quality standards across campaigns.
• Translate data into recommendations for clients and agency leadership.
• Partner with Client Success and other departments on client strategy and growth.
• Manage and mentor a small team of paid search and social media experts.
• Train the team on new platforms, strategies, and AI tools.
• Support team members’ career development through goals, regular feedback, and growth opportunities.
• Build a culture of curiosity, accountability, and continuous learning.
• Conduct paid media audits for prospective clients.
• Support sales pitches, proposals, and strategy presentations, and contribute to new business conversations.
• Monitor platform changes, new advertising products, and industry trends.
• Evaluate and select or recommend tools for clients and the team.
• Lead the setup, implementation, and adoption of new tools across the department.
• Use AI tools such as Claude to create scripts, automations, and reporting workflows.

Benefits

• Competitive salary and bonus based on agency performance.
• Opportunity to earn commission on new business the employee helps bring in.
• Excellent health and dental insurance plans.
• 401(k) with company contribution and financial planning resources.
• Generous paid time off, including 13 paid holidays and the week off between Christmas and New Year’s.
• Summer hours with half-day Fridays from Memorial Day through Labor Day.
• Training and professional development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed