Director of Paid Media & Strategy
About The Position
Gemini Agency is seeking a Director of Paid Media & Strategy to lead paid media strategy and performance, manage and develop a small team, support sales and new business, and guide selection and adoption of department tools. The role combines strategic leadership with hands-on campaign management for key accounts. The director will help the agency adapt to changes in paid media and AI, shape how the department grows, and collaborate closely with organic and AI search, content, web development, creative, and Client Success teams. This hybrid position is based in Gemini’s new office in Eden Prairie, with work from home on Mondays and Fridays. Candidates must live in the Twin Cities area or be willing to relocate; fully remote applicants are not being considered.
Requirements
- 10 or more years of experience in digital marketing, with a deep concentration in paid search.
- Proven success managing, coaching, and growing a team.
- Experience managing significant budgets across multiple clients.
- Strong command of analytics, conversion and call tracking, and attribution.
- Track record of building AI workflows that have made a team faster or improved client results.
- Excellent communication skills and comfort leading client conversations.
- Strong people skills and the ability to inspire others.
- Curiosity and commitment to learning, testing, and exploring what is next.
- Hands-on familiarity with most of the listed paid media platforms, tools, and software, and ability to learn others quickly.
Nice To Haves
- Agency experience is strongly preferred.
- Home services experience is a big plus, especially in HVAC, plumbing, electrical, and pest control.
Responsibilities
- Own paid media strategy across the client roster, from planning and budgeting through optimization.
- Build and manage campaigns hands-on for key accounts.
- Lead analytics, reporting, and attribution so clients understand performance and its drivers.
- Set performance, testing, and quality standards across campaigns.
- Translate data into recommendations for clients and agency leadership.
- Partner with Client Success and other departments on client strategy and growth.
- Manage and mentor a small team of paid search and social media experts.
- Train the team on new platforms, strategies, and AI tools.
- Support team members’ career development through goals, feedback, and growth opportunities.
- Build a culture of curiosity, accountability, and continuous learning.
- Conduct paid media audits for prospective clients.
- Partner with sales on pitches, proposals, and strategy presentations.
- Participate in new business conversations with clients.
- Monitor platform changes, new ad products, and industry trends.
- Evaluate, select, or recommend tools for clients and the team.
- Lead setup, implementation, and adoption of new tools across the department.
- Use AI tools such as Claude to build scripts, automations, and reporting workflows.
Benefits
- Competitive salary and bonus based on agency performance.
- Opportunity to earn commission on new business the employee helps bring in.
- Excellent health and dental insurance plans.
- 401(k) with company contribution and financial planning resources.
- Generous paid time off, including 13 paid holidays and the week off between Christmas and New Year’s.
- Summer hours with half-day Fridays from Memorial Day through Labor Day.
- Training and professional development opportunities.
- Collaborative team environment.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
