Director, Media Strategy
About The Position
Known is a distributed U.S. agency that brings together data science and creative expertise. Its Media Science team uses analytics, machine learning, statistics, and algorithms to plan and optimize advertising investments, translating client business goals into meaningful metrics and buying media across channels to achieve target outcomes. Known is hiring a Director, Media Strategy to work with data scientists, media buyers, brand strategists, and creative leads. The role leads full-funnel media strategy for an automotive client, from brand awareness through performance, test drives, and orders, and serves as the senior day-to-day media strategy contact for the client. The position also coordinates internal teams, identifies relevant media opportunities, and partners with data science colleagues on rigorous measurement and testing.
Requirements
- At least 10 years of media planning and strategy experience.
- A track record of developing client relationships that grow over time.
- Deep knowledge of paid and emerging media channels, including Connected TV, Partnerships & Experiential, and Social.
- Fluency in data, measurement, and attribution.
- Experience managing people and scope on complex, multi-workstream accounts.
- Strong verbal and written communication skills.
- Ability to hold a room with senior client stakeholders.
Nice To Haves
- Interest in automotive, sustainability, or outdoor and adventure culture.
Responsibilities
- Own full-funnel media architecture for a leading automotive client, spanning upper-funnel brand storytelling through performance and conversion.
- Serve as the senior media strategy contact for the day-to-day client team.
- Lead cross-functional teams across media, brand strategy, and analytics, aligning them around one strategy and a consistent set of client expectations.
- Identify and pitch media formats and placements suited to the brand’s positioning, including opportunities ahead of broader automotive-category trends.
- Monitor media trends and emerging technology and bring recommendations to the client proactively.
- Partner with the data science team on measurement, attribution, and incrementality testing.
- Review team work against Known’s quality standards before it is shared with the client.
- Manage people and scope on complex, multi-workstream accounts.
Benefits
- Unlimited paid time off.
- 401(k) with company matching and no vesting period.
- Annual bonuses.
- Generous medical plan.
- Paid parental leave.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
