Director, Media Strategy
About The Position
As Director of Media Strategy at Hearst Magazines, you will develop media frameworks for the company’s portfolio and advertising partners, working across analytics, brand marketing, and digital revenue operations. You will use ad products, data, and editorial calendars to create pricing and planning frameworks, incorporating feedback from Sales teams and advertisers. You will also serve as a thought leader and partner to Client Success, providing best practices and centralized resources for responding to client requests. The role develops digital and integrated media strategies and packages that serve advertising clients and products, maximize revenue, and meet client KPIs. It partners with Sales, Client Success, Yield, Research, Marketing, and brand-focused marketers to identify editorial opportunities, build packaging toolkits, set business rules and success metrics, and establish workflows and ad systems for tracking program adoption, delivery, and performance. The Director also supports Account Managers and Program Managers with training and feedback loops, identifies opportunities for Sales, manages quarterly media mix recommendations, and leads media plan strategies that may include creative and first-to-market executions. The position is based in New York City and follows a hybrid work model requiring four days per week in the office.
Requirements
- 8–10+ years of related experience in media, with significant experience in digital media planning and sales, or equivalent experience.
- Demonstrated success developing strategic media plans and delivering integrated programs across digital platforms in a fast-paced environment.
- Deep understanding of integrated media channel planning, including Video, Audio, Print, Social, and Digital, as well as direct, programmatic, and biddable media.
- Strong analytical capabilities and experience with digital inventory management, pricing, traffic patterns, and performance measurement.
- Proficiency with Google Analytics, Excel, and Google Ad Manager.
- Strategic and resourceful problem-solving skills, including the ability to turn complex data, client needs, and business objectives into clear, actionable media strategies.
- Strong written, verbal, and presentation skills, including the ability to build alignment, influence cross-functional partners, and communicate effectively with senior leaders.
- Ability to navigate change, balance multiple priorities, and collaborate effectively across teams.
- Results-oriented and curious, with initiative, tenacity, and a collaborative mindset to identify opportunities and move ideas forward.
- Ability to work in the New York City office four days per week under the hybrid work model.
Nice To Haves
- People-management experience.
Responsibilities
- Design and develop digital media planning strategies for a broad range of advertising clients and ad products.
- Analyze traffic patterns, inventory, and performance KPIs to create formulas that help win business.
- Collaborate with senior staff in Sales, Client Success, Yield, Research, and Marketing to develop proactive, multichannel client opportunities that maximize revenue and meet client KPIs.
- Partner with brand-focused marketers to identify editorial moments and size the surrounding media products.
- Establish packaging toolkits that maximize media opportunities, using research and site analytics to highlight opportunities.
- Partner with Yield and Pricing teams to establish business rules and success metrics, including tracking budgets, savings, makegoods, and credits as applicable.
- Develop workflows and ad systems capabilities to track program adoption, delivery, and performance.
- Serve as a subject matter expert for Account Managers and Program Managers who use media frameworks to respond to client requests.
- Develop training and feedback loops to help teams respond quickly to advertisers with insightful opportunities.
- Ensure campaigns and critical communications are executed effectively and key learnings are quantifiable.
- Proactively identify opportunities for Sales teams.
- Manage quarterly media mix recommendations.
- Lead strategies for media plans that include creative and first-to-market executions.
- Apply practical knowledge of integrated planning across Video, Audio, Print, Social, and Digital channels, including direct and programmatic/biddable media.
Benefits
- Access to innovative training programs, immersive workshops, and exclusive industry events.
- Hybrid-work flexibility.
- Employee Resource Groups.
- Medical, dental, and vision insurance from Day 1.
- 401(k) plan with a company match.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
