Manager of Marketing

Simmons Bank•Fort Worth, TX

77d

About The Position

The Marketing Manager is responsible for developing and implementing Marketing strategies to support the bank’s business units and geographic markets in their assigned area. The Marketing Manager must remain up to date on industry trends, as well as bank products, activities and goals to identify opportunities to develop marketing and communication strategies surrounding them. This individual must be a strong communicator, use creative thinking and problem-solving skills, be adaptable and able to manage competing priorities.

Requirements

Ability to read and interpret documents such as procedure manuals, general business correspondence and/or journals or government regulations
Ability to read, analyze and interpret financial report and/or legal documents
Ability to write simple correspondence, procedures, routine reports and business correspondence
Ability to effectively present information in one-on-one and small group situations, to customers, clients, and other employees in the organization
Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public
BS/BA degree
5 years’ experience in job related position
MS Office programs

Nice To Haves

Proofing and Editing skills
Creativity to produce effective business messaging

Responsibilities

Assist in development and execution of the annual marketing plan and documenting the profitability based business case of all assigned marketing projects, promotions and events to align with bank, business units, Marketing Department and product management objectives.
Accurately evaluating customer research, market conditions and competitor data and implementing marketing plan alterations as needed.
Evaluating the Simmons territory and/or lines of business market position and recommending the best course of action for capturing available profitable business.
Participating in the generation of ideas for targeting sales efforts and marketing programs based on information derived from the databases and research.
Analyzing internal marketing requests and ideas.
Advocating marketing ideas to management.
Coordinating the development of traditional media marketing and sales promotion which includes: managing the development of advertising brochures, branch merchandising, and direct marketing ranging from broad integrated campaigns to one-off, event-driven projects.
Track and reconcile all media budgets.
Evaluate marketing campaign performance.
Developing measurement criteria for marketing programs and reporting on marketing campaign ROI.
Providing reports on marketing campaign success and opportunities for improvement.
Coordinating digital media marketing which includes: working with vendors and agencies to develop digital assets including display ads, text ads, landing pages, websites, blogs, etc.
Track and reconcile digital media budget.
Managing marketing vendor relationships to include, but not limited to, ad agencies, design firms, web developers, print vendors, etc.
Ensuring that service levels are maintained and that the quality of work is high and pricing is competitive.
Ensures all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.
Performs other duties and responsibilities as assigned.