Manager of Marketing & Enrollment Strategy

Military Spouse Corporate Career Network•Huntsville, AL

About The Position

The Manager of Marketing & Enrollment Strategy develops and implements strategic marketing and communications initiatives to help the college recruit students, strengthen its brand and reputation, and engage internal and external constituents. The role supports enrollment growth through data analysis, targeted marketing campaigns, and evaluation of campaign return on investment. The manager oversees the college’s branding and digital and print communications, including its website, social media, email, publications, and recruitment and event materials. The position also identifies and develops stories and communications for college audiences, coordinates with university marketing and admissions offices to maintain accurate and brand-compliant materials, and works with photographers and videographers to refresh digital content. The role advises and trains academic departments on marketing and communications, recruitment materials, communication plans, and university policies. It also maintains a record of college and departmental recruitment materials and monitors revisions for accuracy.

Requirements

Bachelor’s degree or an equivalent combination of education and years of experience.
1–3 years of full-time verifiable work experience in a higher education setting or in marketing and communications.
Solid computing skills, including proficiency with Microsoft Office Suite.
Excellent interpersonal, verbal, and written communication skills.

Nice To Haves

Bachelor’s or master’s degree in marketing, business, communications, or a related field.
Basic graphic design knowledge using Canva, Photoshop, Microsoft Publisher, or comparable software.
Experience with social media account management and website content management.

Responsibilities

Develop, maintain, and implement a marketing strategy to enhance the college’s brand image and reputation locally and nationally.
Analyze data to identify enrollment growth opportunities and assist in developing strategies to meet enrollment goals.
Develop marketing campaigns across multiple mediums for the college and programs identified as enrollment growth targets.
Evaluate return-on-investment metrics for campaigns.
Manage the college’s branding, digital assets, website, social media, email, and print publications.
Develop recruitment and event promotional materials for Dean’s Office initiatives, including brochures, promotional materials, website design, mailers, and email campaigns.
Identify stories, write and edit content, and assist with designing regular communications for internal and external constituents, particularly the biannual college newsletter.
Coordinate with the university’s Office of Marketing and Communication as needed to ensure compliance with university branding guidelines.
Coordinate with the Office of Admissions biannually to update program materials and communication plans.
Coordinate with the university photographer and videographer to update digital content annually.
Advise academic departments on strategic marketing and communications, including recruitment-material templates, new initiatives, and execution of existing initiatives.
Assist departments in developing communication plans for responding to prospective student contacts to increase the number resulting in applications and enrollment.
Train departmental personnel as needed in newsletter development, social media management, basic graphic design, webpage design, recruitment-material design, and university marketing and communications policies and procedures.
Maintain records of college and departmental recruitment materials and monitor revisions to ensure materials remain accurate.