Digital Enrollment Marketing Manager

MCPHS•Boston, MA

1d•Hybrid

About The Position

The Digital Enrollment Marketing Manager supports the planning, execution, and optimization of digital paid media campaigns dedicated to admission. The role manages campaigns across multiple channels, partners with platform vendors to evaluate performance and identify growth opportunities, leads performance reviews with stakeholders, owns paid media reporting and insights, and develops campaign strategy to support enrollment. The position offers a flexible work arrangement and requires an on-campus presence on designated in-person days. The team currently meets on campus every Tuesday. Occasional admission event support and setup are required. The manager leads campaign strategy, execution, optimization, budget pacing, tracking, reporting, testing, vendor relationships, competitive analysis, and annual planning. The role also owns paid-media landing page strategy and optimization in partnership with the Digital Marketing Specialist, using analytics and testing to improve user experience and conversion outcomes. The position includes supporting continuous skill development and professional growth.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
At least 5 years of progressive experience managing multi-channel paid media campaigns across SEM, Paid Social, Display, and Video, including performance reporting, vendor management, and campaign strategy development.
Strong proficiency with GA4 (Google Analytics 4) and Google Tag Manager for campaign measurement, tracking, and performance analysis.
Excellent collaboration, communication, presentation, and written communication skills, with the ability to work effectively across cross-functional teams.
Strong desire for continuous learning, testing new initiatives, and personal growth.
Proactive problem-solving ability and capacity to work independently.
Ability to manage multiple priorities and navigate shifting deadlines.

Nice To Haves

Experience using Salesforce or related CRM platforms.
Experience managing paid media campaigns within higher education.
Relevant certifications, such as Google Ads or Google Analytics certifications.
Proficiency in Google Looker Studio.
Experience with Conversion Rate Optimization (CRO), landing page testing, and website optimization strategies to improve lead generation and conversion performance.

Responsibilities

Manage the day-to-day strategy, execution, optimization, and performance of paid media campaigns across SEM, Paid Social, Display, Video, CTV, Programmatic, Audio, and other channels.
Pace campaign spend, track budgets, and reconcile expenditures to planned budgets.
Own monthly campaign reporting and performance analysis in Looker Studio, integrating digital platform and Salesforce data to generate actionable insights.
Manage vendor relationships and lead recurring performance meetings, identifying digital opportunities aligned with program and fiscal year goals.
Develop and execute media-platform testing strategies to support continuous learning and improve campaign performance.
Lead annual strategic planning, budget forecasting recommendations, projected performance insights, and creative refresh initiatives.
Maintain paid media best practices and stay informed about emerging platform capabilities, beta opportunities, and evolving campaign formats.
Lead competitive analyses and market audits to evaluate positioning, identify opportunities, and optimize targeting strategies.
Conduct quarterly digital marketing account audits to ensure campaign accuracy, consistency, and adherence to best practices.
Collaborate with creative and marketing stakeholders to develop ad copy and messaging strategies supporting enrollment and campaign objectives.
Ensure campaigns comply with University tagging, tracking, and measurement standards for accurate attribution and reporting throughout the marketing funnel.
Own the strategy, performance, and ongoing optimization of paid media landing pages.
Partner with the Digital Marketing Specialist to keep landing page content, forms, and user experiences accurate, current, and functional.
Identify and execute landing page tests to improve conversion rates and campaign performance.
Analyze GA4 and user behavior data to assess landing page engagement and recommend user experience and conversion improvements.
Support continuous skill development and professional growth.
Provide occasional admission event support and setup.
Travel by car, air, and/or rail to local MCPHS and SPS events off-campus when required.