Manager of Marketing & Enrollment Strategy
About The Position
The Manager of Marketing & Enrollment Strategy develops and implements strategic marketing and communications initiatives to help the college recruit students, strengthen its brand and reputation, and engage internal and external constituents. The role manages the college’s branding and communications channels and creates recruitment, event, and general communications materials. It also uses data analysis and campaign return-on-investment metrics to identify and support enrollment growth opportunities. The manager advises academic departments on marketing and communications strategy, helps them develop prospective-student communication plans, and provides training on communications and design practices. The role coordinates with university marketing, admissions, photography, and videography offices, and maintains college and departmental recruitment materials to ensure they remain accurate and consistent with university branding guidelines.
Requirements
- Bachelor’s degree or an equivalent combination of education and years of experience.
- 1–3 years of full-time verifiable work experience in a higher education setting or in marketing and communications.
- Solid computing skills, including Microsoft Office Suite.
- Excellent interpersonal, verbal, and written communication skills.
Nice To Haves
- Bachelor’s or master’s degree in marketing, business, communications, or a related field.
- Basic graphic design knowledge using Canva, Photoshop, Microsoft Publisher, or comparable software.
- Experience with social media account management and website content management.
Responsibilities
- Develop, maintain, and implement a college marketing strategy to enhance its brand image and reputation locally and nationally.
- Analyze data to identify and select enrollment growth opportunities and assist in developing strategies to meet enrollment goals.
- Develop marketing campaigns across various media to build interest in the college and programs targeted for enrollment growth, and evaluate campaign ROI metrics.
- Manage the college’s branding, digital assets, website, social media, email, and print publications.
- Develop recruitment and event promotional materials for Dean’s Office initiatives, including brochures, promotional materials, website design, mailers, and email campaigns.
- Identify stories, write and edit content, and assist with designing regular communications for internal and external constituents, particularly the biannual college newsletter.
- Coordinate with the university’s Office of Marketing and Communication as needed to ensure compliance with branding guidelines.
- Coordinate with the Office of Admissions biannually to update program materials and communication plans.
- Coordinate annually with the university photographer and videographer to update digital content.
- Advise academic departments on strategic marketing and communications, including recruitment-material templates, new initiatives, and monitoring execution of existing initiatives.
- Assist departments with communication plans for responding to prospective-student contacts to increase the number that result in applications and enrollment.
- Train departmental personnel as needed in newsletter development, social media management, basic graphic design, webpage design, recruitment-material design, and university marketing and communications policies and procedures.
- Maintain records of college and departmental recruitment materials and monitor revisions to ensure materials remain accurate.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
