Manager Marketing

AEG Worldwide•Los Angeles, CA

8d•$76,072 - $100,000

About The Position

The Marketing Manager – Festivals is responsible for marketing assets and marketing activity for festivals on the calendar. Working with artist management, radio and television partners, and the marketing team, the manager develops plans to reach the appropriate demographics and target customers for each event. The role develops promotional graphic content intended to inform the public and drive ticket sales, manages and tracks marketing budgets, and oversees show social media accounts to keep them current and engaging. The manager develops and executes marketing and promotional plans, coordinates advertising and media, evaluates performance, and adapts plans to changing market or competitive conditions. The position also oversees publicity and promotional opportunities, coordinates artist availability, negotiates with media outlets, and collaborates with festival leadership, talent buyers, and artist management. The role may oversee interns and assistants.

Requirements

BA/BS degree in Marketing, Business Communications, or Public Relations; a four-year degree is specified, with Public Relations listed as preferred.
4–6 years of related work experience.
4–6 years of experience with media buying.
Strong communication and organizational skills.
Knowledge of social media and online marketing initiatives and strategies.
Internet savvy.
Proficiency in Photoshop and MS Office.
Creative and detail-oriented, with the ability to manage multiple tasks.

Nice To Haves

Knowledge of the music industry.
Passion for music.

Responsibilities

Develop and execute marketing and promotional plans for festivals.
Collaborate with festival directors, talent buyers, and the marketing director to plan and oversee marketing spend.
Generate and adhere to marketing budgets; book and account for advertising and media, ensure funds are allocated to the correct partners, and prepare advertising settlements for each show.
Oversee social media accounts for each show, develop ad copy, and implement ad schedules for specific demographics and target customers.
Oversee and evaluate show performance, adjusting marketing activity to meet strategy as market or competitive conditions change.
Supervise publicity, advance press interviews, and coordinate artist availability for promotions with management, labels, and public relations agencies.
Develop and pitch promotions to media outlets; contact radio stations, schedule radio time, and arrange giveaways.
Negotiate rates and contracts with media outlets.
Develop additional marketing opportunities to increase ticket sales when needed.
Monitor marketing and social media trends to generate ideas and concepts for event assets and promotions.
Work with the marketing team and artist management to develop new ways to market shows and reach the appropriate audience.
Request graphics for e-cards, banners, posters, social media posts, radio station needs, and emails.
May oversee interns and assistants.