Manager Marketing

AEG Worldwide • Los Angeles, CA

26d

About The Position

The Marketing Manager-Festivals is responsible for marketing assets for festivals on the calendar. Working with artist management, Radio/TV, and the marketing team, this position creates marketing plans aimed at the appropriate demographics and customers for each show. The manager develops graphic content and other promotional materials to inform the public and drive ticket sales, maintains and tracks budgets, and oversees show social media accounts to ensure they feature current, engaging material.

The role also oversees advertising, media partnerships, publicity, artist promotions, and show performance. It may include supervising interns and assistants.

Requirements

• Bachelor’s degree (BA/BS) in Marketing, Business Communications, or Public Relations.
• 4–6 years of related work experience (preferred).
• 4–6 years of experience with media buying.
• Strong communication and organizational skills.
• Knowledge of social media and online marketing initiatives and strategies.
• Internet savvy.
• Proficiency in Photoshop and MS Office.
• Creative and detail-oriented, with the ability to manage multiple tasks.

Nice To Haves

• Knowledge of the music industry.
• Passion for music.

Responsibilities

• Develop and execute marketing and promotional plans.
• Collaborate with festival directors, talent buyers, and the marketing director to plan and oversee marketing spend.
• Generate and adhere to marketing budgets; track that funds are allocated correctly.
• Book and account for advertising and media, ensuring funds go to the correct partners.
• Prepare advertising settlements for each show.
• Oversee social media accounts for each show and keep content up to date and engaging.
• Develop ad copy and implement schedules targeted to specific demographics and customers.
• Oversee and evaluate show performance, adjusting plans in response to market or competitive conditions.
• Supervise publicity, advance press interviews, and coordinate artist availability for promotions with management, labels, and public relations agencies.
• Develop and pitch promotions to media outlets.
• Contact radio stations, schedule radio time, and arrange giveaways.
• Negotiate rates and contracts with media outlets.
• Develop additional marketing opportunities to increase ticket sales when needed.
• Monitor marketing and social media trends and brainstorm new ideas for event assets and promotions.
• Work with the marketing team and artist management to develop ways to market shows and reach the appropriate audience.
• Request graphics for e-cards, banners, posters, social media posts, radio station needs, and emails.
• May oversee interns and assistants.

Benefits

• Medical, dental, and vision insurance.
• Paid holidays, vacation, and sick time.
• Company-paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401(k) plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.
• Eligible for a bonus under the current bonus plan requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager