Manager, Lifecycle Marketing

Panera Bread • Newton, MA

17h • $104,942 - $125,930 • Hybrid

About The Position

Panera is seeking a Manager, Lifecycle Marketing to lead customer lifecycle strategies that drive acquisition, onboarding, engagement, retention, and loyalty across key customer segments. The role develops and executes customer journeys across owned channels, using customer insights, loyalty data, and marketing technology to deliver personalized experiences across email, push, SMS, app, web, and kiosk.

The Manager partners closely with digital communications, analytics, MarTech, loyalty, and product teams. The role suits someone who can balance strategic thinking with hands-on execution, collaborate across functions, adapt to changing needs, and use data to communicate with customers. The position is based in a hybrid work environment in Newton, Massachusetts, with the location moving to Weston, Massachusetts in July 2027. Minimal ad hoc travel may be required for team meetings or industry conferences. There are no direct reports.

Requirements

• Bachelor's degree in marketing, communications, business, or equivalent.
• At least 5 years of experience in marketing or digital strategy, with direct experience managing digital communications.
• Proven experience developing and executing customer lifecycle strategies across multiple digital channels.
• Excellent listening, presentation, written, and verbal communication skills.
• Experience developing creative briefs, working with a creative team and/or agency, and providing effective creative feedback.
• Ability to manage cross-functional marketing and technology teams, advocate for communications, and collaborate across the organization to create integrated solutions.
• Experience using data-driven insights to develop email or digital marketing campaigns.
• Analytical thinking and the ability to drive metrics and benchmarks for continuous improvement in processes and results.
• Effective time-management skills, including the ability to prioritize, delegate, and meet deadlines.
• Ability to build and leverage relationships, interface effectively with executive-level team members, and take a hands-on approach to solving problems.
• Ability to interact with and present to all levels of the organization, including top management.
• While performing the job, regularly required to stand, sit, talk, hear, and use hands and fingers to operate keyboards.

Responsibilities

• Develop and execute lifecycle strategies across customer journey stages, including acquisition, onboarding, engagement, retention, and reactivation.
• Identify key journey moments based on customer insights and own the roadmap for digital touchpoint optimization.
• Build audience segmentation and targeting strategies that provide relevant, personalized experiences while driving business objectives.
• Develop campaign briefs and collaborate with digital communications, communications execution, creative design, MarTech, and external agencies to deliver campaigns across email, push, SMS, app, web, and kiosk.
• Provide strategic direction and feedback during creative development to ensure communications reflect campaign goals.
• Identify and implement test-and-learn opportunities to maximize segment performance against business objectives.
• Establish and monitor campaign and customer segment KPIs and reporting to evaluate performance and identify optimization opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager