Lifecycle Marketing Manager

Cars & Bids

5d • $110,000 - $130,000 • Remote

About The Position

Cars & Bids is hiring a Lifecycle Marketing Manager for its growth marketing team. This role owns lifecycle and email marketing for both buyers and sellers across the marketplace, from initial visits through bids, listings, sales, and subsequent activity. The manager designs customer journeys, builds segments and workflows, writes messaging, and continuously improves programs after launch. HubSpot is the primary platform, alongside the company's proprietary software and other tools.

The role combines technical marketing and copywriting. It involves launching, monitoring, and testing user journeys end to end, connecting workflows across products and tools, and reporting on outcomes such as submissions and sales. Because sellers move through a pipeline supported by the company's team, the manager also helps determine when to hand sellers off to an Auction Manager and keeps the seller pipeline in HubSpot organized and moving.

Requirements

• 4–7 years of experience in lifecycle marketing, CRM, or marketing automation, with ownership of programs end to end.
• Deep HubSpot experience, including complex branching workflows, custom properties and objects, custom code, and API and webhook integrations with other tools.
• Startup experience and ability to build and operate programs independently.
• Strong segmentation instincts and comfort working with data and engineering teams on data access and delivery.
• Strong, fast writing skills and ability to adapt tone for different audiences, including first-time sellers, longtime bidders, and dealers.
• Experience managing deliverability at scale.
• Ability to connect marketing programs to business results.
• Passion for cars.

Nice To Haves

• B2B background preferred; B2C experience is a plus.
• SQL.
• Experience with a two-sided marketplace, auctions, or the automotive industry.
• SMS and push marketing experience.
• Experience connecting HubSpot to a data warehouse or working with reverse ETL.

Responsibilities

• Own all email marketing, including automated lifecycle flows, newsletters, promotions, and event sends.
• Map, build, and manage buyer and seller journeys in HubSpot, including onboarding, seller education, submissions, re-engagement, repeat sellers, bidder activation, and post-sale journeys.
• Build behavioral segments based on how people use the site, including what they watch, bid on, submit, and sell, and create associated dynamic content.
• Write email copy and short, timely messages that encourage users to complete actions.
• Build workflows across products and tools using custom code, APIs, and webhooks when needed.
• Connect customers with sales and auction teams at appropriate moments and help maintain an organized, active seller pipeline in HubSpot.
• Manage email deliverability and list health.
• Test lifecycle programs and report results in terms of submissions, sales, and activity on the site.

Benefits

• Competitive compensation.
• Equity.
• Remote flexibility.
• Room to grow.
• Opportunity for real ownership of a business-driving channel, with work directly affecting submissions and sales.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed