Lifecycle Marketing Manager

Remitly•Arlington, VA

7d•$128,000 - $150,000•Hybrid

About The Position

The Lifecycle Marketing Manager will support Remitly Global Card and consumer financial products by developing customer engagement and retention strategies. The role combines strategic planning with hands-on campaign execution and requires autonomy and close collaboration with product and engineering teams to build programs that create measurable impact. The position reports to the Senior Manager, Lifecycle Marketing and follows Remitly’s hybrid work model, with onsite work Tuesday through Thursday each week. The manager will plan and run lifecycle experiments across email, push notifications, and in-app messaging; define data requirements and hypotheses; build campaigns using MoEngage, Braze, or an equivalent platform; and analyze results to improve future campaigns. The role also partners with product, engineering, growth, analytics, product marketing, creative, and design teams to improve user journeys and onboarding and to align campaigns with product and go-to-market strategies.

Requirements

5–7 years of experience in lifecycle or growth marketing.
Proficiency with MoEngage, Braze, or an equivalent multi-channel engagement platform.
Ability to orchestrate multi-step, multi-channel customer journeys.
At least 3 years of experience using data-driven decision-making, including designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
Experience collaborating with product and engineering teams to integrate lifecycle marketing into primary product experiences.
Ability to move between strategy, project management, and execution, including roadmap planning, test-plan writing, campaign building and quality assurance, and outcome analysis.
Curiosity and enthusiasm for solving complex lifecycle challenges in new businesses.
Experience creating scalable processes and optimizing ways of working using AI and partnership strategies.

Responsibilities

Build lifecycle strategy across Remitly Global Card and consumer financial products, focusing on customer engagement and retention.
Design and launch experiments across email, push notifications, and in-app messaging.
Define data requirements and hypotheses, build campaigns in MoEngage, Braze, or an equivalent platform, and analyze performance to create a feedback and implementation loop.
Partner with product and engineering teams to shape user journeys, improve onboarding flows, and deliver scalable lifecycle programs integrated into the product experience.
Collaborate with growth, analytics, product marketing, creative, and design teams to align lifecycle campaigns with broader go-to-market and product strategies.
Plan roadmaps and test plans, build and quality-assure campaigns, and analyze outcomes.
Create scalable processes and continuously optimize ways of working using AI and partnership strategies.