Lifecycle Marketing Manager

Atoms•Dallas, TX

6d•$90,000 - $110,000•Onsite

About The Position

Atoms is seeking a Lifecycle Marketing Manager to own the strategy and execution of lifecycle communications for riders and drivers. The role sits at the intersection of marketing, operations, recruiting, and data, building engagement programs that support rider loyalty, driver-candidate progression from application to first shift, and ongoing communication and recognition for employee drivers. The manager will design and optimize customer and driver journeys, build automated campaigns, develop segmentation and personalization, and use testing and performance data to improve engagement, conversion, and retention. The role also supports Atom's loyalty and rewards programs and partners across the organization to ensure communications meet business and audience needs. This is an onsite role based in Atoms' Dallas office, with office-based teams working onsite five days per week. The base salary range is $90,000–$110,000 per year; eligible employees may also receive equity awards. The position is listed with benefits for USA full-time exempt employees.

Requirements

Bachelor's degree.
5–7 years of experience in lifecycle, CRM, or retention marketing.
Experience in a fast-paced environment.
Proven experience building and optimizing automated email, push, SMS, and in-app programs at scale.
Hands-on experience with a CRM or marketing automation platform; Braze is strongly preferred.
Experience with segmentation, personalization, and A/B testing, using data to drive decisions.
Strong writing skills and the ability to create clear, concise, on-brand messaging.
Proven track record of testing, iterating, and improving processes quickly.
Strong cross-functional collaboration skills and a bias for action.
Excellent organizational skills and the ability to manage competing priorities across multiple markets and audiences.

Nice To Haves

Experience designing or managing loyalty, rewards, or incentive programs.
Experience marketing to more than one audience, such as customers and employees.

Responsibilities

Own lifecycle marketing strategy for riders and drivers from first touch through long-term retention.
Build, launch, and manage automated email, SMS, in-app, and push journeys in Braze, including onboarding, activation, engagement, win-back, and retention programs.
Partner with Recruiting to build candidate journeys that move driver applicants from application to first shift.
Own driver communications that keep drivers informed, engaged, and recognized.
Collaborate across the organization, including with Operations and Training, to ensure communications meet business needs.
Develop rider lifecycle programs that encourage first rides, repeat usage, and membership engagement.
Help shape and execute loyalty and rewards programming, including the Driver Milestone Program.
Build segmentation and personalization strategies using behavioral, operational, and market data, partnering with Engineering to advance the data strategy.
Design and run A/B tests on messaging, timing, channels, and offers, and turn results into recommendations.
Track and report lifecycle performance, including engagement, conversion, and retention metrics.
Maintain Braze best practices, including data quality, deliverability, and message frequency.