Manager, Growth Marketing

HighLevel • Dallas, TX

21d • Remote

About The Position

HighLevel is seeking a Manager, Growth Marketing to lead and scale its Growth Marketing team. This hands-on leadership role combines team management and mentoring with direct contributions to growth strategy, experimentation, and execution. The manager will work with leaders across Product, Marketing, Education, and Customer Success to set priorities and deliver measurable outcomes aligned with company strategy. The role focuses on initiatives that increase product adoption, engagement, and growth across products and customer segments.

Requirements

• At least 8 years of experience in growth marketing, product marketing, lifecycle marketing, or a related field.
• At least 2 years of direct people-management experience.
• Demonstrated success developing and executing growth strategies that measurably improve product adoption, activation, engagement, or retention.
• Experience leading cross-functional growth initiatives, managing campaigns, and optimizing performance through data-driven experimentation.
• Strong understanding of SaaS business models, product-led growth strategies, and customer lifecycle marketing.
• Experience using marketing automation platforms, CRM systems, and analytics tools to execute and measure growth initiatives.
• Familiarity with the HighLevel platform and its products, and a strong understanding of the needs of marketing agencies and small businesses.
• Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.
• Strong strategic thinking, bias toward action and experimentation, and ability to execute.
• Results-oriented approach and ability to balance strategic leadership and team management with hands-on contributions.
• Strong analytical skills and ability to turn data and customer insights into actionable growth strategies.
• Clear, confident communication skills, particularly when aligning stakeholders around goals, priorities, and outcomes.
• Ability to prioritize high-impact opportunities, manage competing initiatives, and guide others through ambiguity in a fast-moving environment.
• Collaborative approach and experience working cross-functionally with Product, Product Marketing, and other teams to drive growth.

Responsibilities

• Lead, mentor, and develop a growing team of Growth Marketers, establishing expectations, goals, and execution standards.
• Partner with department leads to define strategic growth priorities and turn them into actionable initiatives that drive product adoption, engagement, and growth.
• Own the strategy, planning, and execution of growth initiatives, including experimentation, lifecycle programs, product adoption campaigns, and expansion efforts.
• Contribute directly as a player-coach to strategy, testing, analysis, and execution alongside the team.
• Set clear KPIs and accountability for measurable business outcomes, ensuring initiatives align with company and departmental objectives.
• Use customer insights, product usage data, and performance analysis to identify growth opportunities, optimize initiatives, and guide priorities.
• Build repeatable processes, frameworks, and reporting to improve team effectiveness, track performance, and communicate results to stakeholders.
• Set performance expectations, provide regular feedback, conduct performance evaluations, and support team members’ individual development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager