Manager, Growth Marketing

HelloFresh • New York, NY

5d • $105,000 - $140,000 • Hybrid

About The Position

The Manager, Growth Marketing (Factor US) is a performance marketing generalist who owns a portfolio of channels, managing execution, optimizing performance, and driving results. The role supports growth planning and performance management across select emerging channels, bringing structured analytical thinking and executional ownership to varied work. This is a hybrid position at the HelloFresh headquarters in New York City.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4–6 years of experience and demonstrated end-to-end ownership of at least one performance or direct response channel, including budget management, creative briefing, vendor or partner management, and performance reporting.
• Strong analytical skills, including experience building campaign forecasts and conducting performance retrospectives.
• Strong creative judgment and the ability to evaluate briefs and creative output and provide structured, actionable feedback.
• Demonstrated experience managing external vendor or agency relationships.
• Familiarity with digital channel fundamentals, including interpreting performance data, identifying optimization levers, and working with channel leads across formats.
• Fluency in growth marketing KPIs such as CAC, CPA, CPM, CVR, and LTV.
• Familiarity with campaign budgeting and spend tracking, and comfort working within established financial frameworks.
• Strong written and verbal communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Comfort using AI tools such as ChatGPT, Claude, or Gemini to accelerate campaign workflows, including brief writing, performance summarization, audience hypothesis development, and reporting.
• Strong attention to detail and a results-driven approach to improving campaign performance.

Responsibilities

• Support growth planning and performance tracking for select channels, such as podcast and direct sales, in partnership with channel leads.
• Manage spend allocation within approved budgets and seek opportunities to improve efficiency and ROI.
• Partner with creative and print agency partners on campaign production timelines, briefs, and quality standards, holding partners accountable and escalating when needed.
• Manage external vendor relationships, including printers, mail houses, and data providers, to ensure timely and cost-effective execution.
• Collaborate with marketing, creative, and analytics teams to align campaigns with broader marketing objectives.
• Use data-driven insights to optimize channel performance and improve response rates, conversion rates, and ROI.
• Provide regular campaign performance reporting and analysis, including key metrics and actionable optimization recommendations.
• Oversee the direct mail marketing calendar and coordinate timely execution with other marketing channels.
• Support Finance and Legal processes, including forecasting inputs, invoice approvals, and contract documentation.

Benefits

• 401(k) with company match that vests immediately upon participation, and a company equity plan based on role.
• Generous paid time off and parental leave of up to 16 weeks.
• Comprehensive health and wellness benefits, with options at $0 monthly, effective on the first day of employment.
• Tuition reimbursement for continuing education after two years of service.
• Up to 85% discount on HelloFresh, Green Chef, EveryPlate, and Factor meal plan subscriptions.
• Access to seven Employee Resource Groups, including groups for BIPOC, women, veterans, parents, and LGBTQ+ employees.
• Inclusive, collaborative, and dynamic work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager