Manager, Field Marketing - WA
About The Position
We are seeking a dynamic and highly strategic Field Marketing Manager to drive market‑level activation excellence, commercial alignment, and insights‑led growth across assigned geographies. In this role, you will develop and execute state‑level marketing strategies, optimize A&P investment, and collaborate closely with Sales, Distributor partners, Brand, and Commercial teams. You will shape local market execution, champion commercial priorities, and serve as the voice of the market to ensure programs land with maximum impact. This role provides a unique opportunity to influence brand performance at scale while delivering meaningful local market wins. Who will love this job You are a highly motivated self‑starter who thrives in dynamic, fast‑moving environments and loves solving complex market challenges. You bring strong analytical rigor, a collaborative spirit, and the ability to translate insights into action. You excel at influencing cross‑functional teams, managing multiple priorities, and adapting quickly to change. If you enjoy building strategies, driving commercial impact, and being at the center of market activation, this role is for you.
Requirements
- Bachelor's degree required
- 5–10 years of relevant marketing experience, ideally within beverage alcohol, trade/retail management, or brand roles.
- Demonstrated experience developing local activation strategies and driving commercial planning.
- Proficiency in Microsoft Outlook and Office applications.
- Ability to travel up to 25%.
Responsibilities
- Lead state‑level marketing strategy, annual planning, and activation across designated markets to support sales and distributor partners.
- Translate national programs and priority periods clearly at the market level, ensuring execution focus is aligned with Sales Leads and Distributor teams.
- Develop and oversee execution plans and playbooks aligned to brand guidelines, optimizing for local needs, including regional chains.
- Capture, synthesize, and communicate market insights through feedback loop to support annual brand planning and master program briefing processes.
- Support large‑scale brand events, sponsorships, and activations to deliver brand visibility and ROI.
- Own Corporate Partnership execution within assigned markets leveraging assets to drive programming in-stadium and within the on and off premise. Partner with local team on recaps to drive continuous improvement.
- Lead agency briefing for local market activities including sampling programs, event execution and large scale activations
- Lead market‑level A&P budget development in partnership with key stakeholders, ensuring alignment with corporate and brand strategies.
- Own A&P management, tracking, reconciliation for assigned markets ensuring plan is delivered on budget.
- Optimize investment across states based on market dynamics while balancing national priorities.
- Communicate market activities via playbooks & program sell sheets; localize customer and distributor sell decks & sell sheets to include program objectives, relevant insights, media support and other key information.
- Present program priorities at key distributor forums including Kickoffs, GSMs, and select QBRs to drive alignment and activation.
- Define commercial objectives for all programs and manage post‑program evaluation, including ROI readouts.
- Champion and scale best practices across the commercial ecosystem to drive consistency and effectiveness.
- Serve as the voice of the market by sharing insights, performance feedback, and growth opportunities with Brand, Channel, Commercial, and Leadership Teams.
- Translate field feedback into recommendations to inform national program development and evolution.
- Champion simplification by identifying and eliminating process friction.
Benefits
- Opportunities for professional growth
- Career path can span brands, functions, and geographies
- Culture that values creativity, celebrates community, and prioritizes sustainability
- Flexible work policy with a hybrid option (40% work-from-home)
- Empowerment to work hours that make the most sense for their and their team’s schedules
- Great benefits and perks
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What This Job Offers
Job Type
Full-time
Career Level
Manager
