Manager, Field Marketing Lead

Addepar•New York, NY

3d•$106,000 - $165,000

About The Position

Addepar is seeking a Manager, Field Marketing to join their Field Marketing & Advocacy team. This role is responsible for managing Addepar's presence at global events, including industry conferences, trade shows, user conferences, executive summits, and regional community programs. The position involves supporting the strategy, leading a team of three, and ensuring all programs deliver measurable brand and business impact. The role operates at the intersection of business strategy, content, and event experience, partnering with GTM, Product Marketing, R&D, and executive leadership to drive awareness, deepen client relationships, accelerate pipeline, and reinforce Addepar's market leadership. The company offers a market-based approach to pay, with a salary range of $106,000 - $165,000 (base salary) plus bonus, equity, and benefits.

Requirements

6+ years in field marketing, event marketing, or a closely related B2B marketing discipline.
2+ years managing a team.
Proven experience owning a broad events portfolio: from large-scale flagship conferences to executive programs and regional activations.
Demonstrated ability to influence and align senior stakeholders across complex, cross-functional organizations.
Proven track record of building & managing event budgets and reporting performance against pipeline and ROI metrics.
Background in fintech, wealth management, financial services, or enterprise SaaS strongly preferred.
Knowledge of SFDC, Marketo and On24 preferred.
Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship.
Must be authorized to begin work in the U.S. on their first day of employment.

Nice To Haves

Background in fintech, wealth management, financial services, or enterprise SaaS strongly preferred.
Knowledge of SFDC, Marketo and On24 preferred.

Responsibilities

Lead, coach, and develop a team of three field marketers, setting clear goals and maintaining high standards.
Establish and reinforce roles, responsibilities, and success metrics for team members, ensuring accountability against event targets.
Manage Addepar’s global events portfolio, providing expert opinion on event investment, resource allocation, and calendar alignment with GTM priorities.
Align the events calendar to territory priorities, pipeline goals, product launches, and campaigns.
Own the end-to-end execution of the annual user conference, AddeConf, including agenda setting, content creation, event design, and logistical oversight.
Continuously evaluate the events portfolio, identifying underperforming programs and new opportunities.
Serve as the point of contact across the organization for all event-related matters.
Drive alignment across internal stakeholders (Sales, Product Marketing, AM teams) before, during, and after each program.
Own the events analytics function, building and maintaining a performance dashboard tracking KPIs (leads generated, pipeline influenced, meetings held, cost per lead, NPS, ROI).
Drive a culture of data-informed decision-making within the team, using post-event insights for continuous improvement.
Manage the full Field Marketing events budget, including allocation, spend tracking, and ROI accountability.
Ensure the team maintains operational excellence across procurement, vendor contracts, invoicing, compliance submissions, and lead capture processes.
Travel to key events domestically and occasionally internationally to support the team and maintain visibility.