Field Marketing Lead

Rec Technologies•San Francisco, CA

2d•Onsite

About The Position

Rec is hiring its first dedicated Field Marketing Lead to own the company’s in-person presence across the country and turn it into pipeline. The role focuses on the relationship-driven parks and recreation market, where industry conferences, trainings, and peer gatherings help shape purchasing decisions. The Field Marketing Lead will define Rec’s field marketing playbook, manage its event strategy and budget, create hosted experiences, and work closely with Sales to move event conversations forward. The position is listed as San Francisco / Remote, US, with the work-location section specifying San Francisco, on-site (FiDi). Travel is approximately 30–50% in the overview and roughly 30–40% in the qualifications, with heavier travel during conference season.

Requirements

At least 5 years of experience in field, event, or regional marketing, ideally at a B2B SaaS company.
A track record of owning a multi-event calendar and tying events to measurable pipeline and revenue.
Strong partnership with Sales, including the ability to speak their language and earn their trust.
Exceptional project management skills, including the ability to run multiple events simultaneously without missing details.
Comfort with a CRM such as HubSpot or Salesforce and marketing automation for lead capture, routing, and reporting.
Clear, confident communication on stage, in a room of directors, and in written channels such as Slack.
Willingness to travel approximately 30–40%, with heavier travel during conference season.
A scrappy, ownership-oriented mindset suited to a fast-growing startup.

Nice To Haves

Experience selling or marketing to government, public sector, or municipal buyers (GovTech).
Familiarity with the parks and recreation community and its associations.
Experience with account-based marketing tools and event platforms.
Past experience as the first field marketer, building a function from scratch.

Responsibilities

Build and manage an annual calendar of state and regional parks and recreation association conferences, trade shows, and industry gatherings; decide where and how Rec participates.
Manage sponsorships, booth design, shipping, swag, speaking slots, staffing, and event logistics from end to end.
Design and run Rec-hosted customer dinners, regional roadshows, executive roundtables, user groups, and webinars.
Partner with AEs and SDRs on territory plans, pre-event outreach, meeting booking, and post-event follow-up.
Own event lead capture, routing, and handoff.
Activate customers as speakers, panelists, and references, and build programs to grow a community of advocates.
Launch regional and account-based campaigns for key regions, procurement cycles, and named accounts using events, direct mail, email, and digital channels.
Track cost per meeting, pipeline sourced and influenced, and event ROI; report results and reallocate budget based on performance.
Own the field marketing budget, association relationships, and agency and vendor partnerships.