Field Marketing Lead
About The Position
Rec is hiring its first dedicated Field Marketing Lead to own the company’s in-person presence and generate pipeline in the relationship-driven parks and recreation market. The role defines and executes Rec’s field marketing playbook, including its conference and event strategy, sponsorships, hosted experiences, regional campaigns, and customer advocacy programs. The Lead works closely with Sales to connect event participation with prospect conversations, pipeline, and revenue, and measures results to guide budget allocation. The position is listed with a location of San Francisco / Remote, US, and the posting later specifies San Francisco, on-site (FiDi). Travel is approximately 30–50% in the role summary; the qualifications section says roughly 30–40%, with heavier travel during conference season.
Requirements
- At least 5 years of experience in field, event, or regional marketing, ideally at a B2B SaaS company.
- Track record of owning a multi-event calendar and tying events to measurable pipeline and revenue.
- Strong partnership with Sales and ability to communicate effectively with sales teams.
- Exceptional project management skills, including ability to run multiple events concurrently while managing details.
- Comfort using a CRM such as HubSpot or Salesforce and marketing automation for lead capture, routing, and reporting.
- Clear, confident communication on stage, with directors, and in written channels such as Slack.
- Willingness to travel approximately 30–40%, with heavier travel during conference season.
- Scrappy, ownership-oriented mindset suited to a fast-growing startup.
Nice To Haves
- Experience selling or marketing to government, public sector, or municipal buyers (GovTech).
- Familiarity with the parks and recreation community and its associations.
- Experience with account-based marketing tools and event platforms.
- Experience as a first field marketer building a function from scratch.
Responsibilities
- Build and manage an annual calendar of state and regional parks and recreation association conferences, trade shows, and industry gatherings; decide where and how Rec participates.
- Manage end-to-end event execution, including sponsorships, booth design, shipping, promotional items, speaking slots, staffing, and logistics.
- Design and run Rec-hosted customer dinners, regional roadshows, executive roundtables, user groups, and webinars.
- Partner with Account Executives and SDRs on territory plans, pre-event outreach, meeting booking, and post-event follow-up; own lead capture, routing, and handoff.
- Develop programs that engage satisfied customers as speakers, panelists, and references and grow a community of advocates.
- Launch targeted regional and account-based campaigns for key regions, procurement cycles, and named accounts, combining events, direct mail, email, and digital channels.
- Track cost per meeting, sourced and influenced pipeline, and event ROI; report results and reallocate budget based on performance.
- Own the field marketing budget and manage association relationships and agency and vendor partners.
Benefits
- Flexible PTO.
- Health insurance described as top-tier.
- Dental insurance described as top-tier.
- Vision insurance described as top-tier.
- 401(k) plan.
- Meaningful equity.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
