Field Marketing Lead

Ketch • Chicago, IL

11h • $90,000 - $120,000 • Remote

About The Position

Ketch is hiring a hands-on Field Marketing Lead to research, recommend, plan, and execute events and conferences that bring the company together with customers, prospects, partners, and privacy leaders. The role works closely with the Head of Marketing, the broader marketing team, Account Executives, Partnerships, and the RevOps lead. It uses customer, pipeline, and event-performance data to identify the right events and audiences, then delivers each event on budget with a clear plan for the leads and relationships it generates.

The position covers industry-conference research and sponsorships; customer and pipeline analysis; coordination with Account Executives on event plays and target accounts; end-to-end logistics for conferences and sponsorships; Ketch-hosted executive dinners, summits, and webinars; partner and co-marketing events; and post-event reporting. The Field Marketing Lead is also expected to create a welcoming guest experience, manage vendors and budgets, and communicate event results and recommendations to the team. The role is remote within the U.S., with the Chicago area preferred, and involves approximately 25% travel. It reports to the Head of Marketing.

Requirements

• 2–4 years of experience in field marketing, event marketing, or event coordination, ideally in B2B software or services.
• A natural-host orientation, including attention to venues, menus, guest needs, introductions, and attendee experience.
• Ability to run multiple events simultaneously and meet deadlines without overlooking details.
• Comfort managing budgets, vendor contracts, and negotiations.
• Excellent written and verbal communication skills, including confidence working with Account Executives, executives, partners, and vendors.
• Willingness to travel approximately 25% of the time for onsite event execution.

Nice To Haves

• Experience with privacy, security, data governance, martech/adtech, or compliance-adjacent SaaS events.
• Experience with executive dinners, ABM-driven events, or sponsor and speaker programs at industry conferences.
• Experience working with agency or consultancy partners on co-hosted events.
• Bachelor’s degree in marketing, communications, event management, or a related field, or equivalent experience.

Responsibilities

• Research industry conferences, regional events, and sponsorship opportunities across privacy, legal, security, marketing, and advertising, tracking dates, costs, audiences, speaking options, and attendee profiles.
• Maintain a master event calendar with scored opportunities based on audience fit, cost, timing, and expected return.
• Monitor the events and speaking opportunities attended by competitors, partners, and target accounts.
• Recommend which events Ketch should attend or skip, with a rationale for the CMO.
• Analyze customers and pipeline by industry, company size, region, and buyer role to identify concentrations of valuable accounts and buyers.
• Match customer and pipeline analysis to event audiences and recommend events, formats, regions, and audiences.
• Review past event results with RevOps, including accounts met, meetings, pipeline influenced, and cost, and apply lessons to future plans.
• Meet with Account Executives to understand targets, target accounts, and open deals and identify events and formats that support their goals.
• Build event plays with Account Executives, including target-account lists, pre-event outreach, meeting booking, dinner invitations, and post-event follow-up.
• Collect Account Executive feedback after events and use it to adjust future plans.
• Manage end-to-end logistics for conferences and sponsorships, including registration, booth and sponsorship packages, shipping, travel, signage, swag, and onsite coordination.
• Plan and run Ketch-hosted events such as executive dinners, summits, and webinars, including venue selection, catering, invitations, guest lists, and day-of operations.
• Support partner and co-marketing events with consultancies, agencies, and resellers.
• Welcome guests, make introductions, and connect customers, prospects, partners, and Ketch team members at events.
• Create event timelines, run-of-show documents, and checklists to coordinate work across teams.
• Track budgets, contracts, invoices, and vendor commitments, and manage relationships with event organizers, venues, and caterers.
• Coordinate booth materials, collateral, and speaker needs with Product Marketing and Design.
• Work with RevOps on lead-capture setup, campaign tracking, and event reporting; own the event plan and reporting questions.
• Summarize event leads, meetings, pipeline influenced, costs, and recommended changes for the team.

Benefits

• Competitive medical, dental, and vision coverage, with 100% of premiums paid for U.S.-based full-time employees.
• Unlimited PTO.
• 10 paid company holidays.
• Paid parental leave.
• Remote-friendly work with flexible scheduling built around core collaboration hours.
• Commuter benefits for office-based employees.
• Equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed