Field & Partner Marketing Lead

Courser•Pleasant Grove, UT

8d•Remote

About The Position

The Field & Partner Marketing Lead serves as the strategic marketing partner to regional sales leadership, working with the Regional President and account executives to build and execute a localized demand plan that fuels pipeline. The role adapts campaigns from the Center of Excellence to the region’s Target Client Profile and local market dynamics. This is a senior, manager-track individual contributor position with shared accountability for generating net-new business meetings and contributing to sourced and influenced pipeline. The lead partners closely with sales, executes localized omnichannel campaigns and field activations, and may progress to a manager role as the field function scales. The position is remote within a distributed team and requires regional travel for activations.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Four to six years of experience in B2B demand generation, field marketing, or partner marketing for SMBs, with a track record of driving pipeline.
Working proficiency with HubSpot, landing pages, email workflows, list segmentation, and campaign reporting.
Strong written English and ability to tailor outreach copy for a US business audience.
Excellent project-management skills and ability to run five to ten concurrent activities without slippage.
Comfort working in a remote, distributed team with minimal supervision.
Willingness to travel regionally for activations.

Nice To Haves

B2B IT services, managed service provider (MSP), or technology-services demand-generation experience.
Familiarity with US small and mid-market business culture, particularly companies with 20–200 employees.
Experience with LinkedIn Sales Navigator, ZoomInfo, or similar prospecting tools.
Experience with direct-mail platforms such as Sendoso, Reachdesk, or PostalDirect.
Knowledge of sales-marketing alignment workflows, lead handoffs, MQL/SQL definitions, and attribution.
Experience with vertical outreach into regulated industries such as healthcare, legal, or financial services.

Responsibilities

Share accountability for quarterly targets for net-new business meetings generated through localized programs, with reporting covering sourced and influenced pipeline.
Adapt Center of Excellence campaigns to the region’s Target Client Profile, local buyer profiles, and regional dynamics; build targeted prospect lists in HubSpot to find accounts not reached by national campaigns.
Orchestrate localized email, LinkedIn, and direct-mail programs, including Sendoso and gift drops, to support account executive prospecting and help generate first meetings.
Run two to three high-impact field activations per quarter, such as executive dinners and targeted seminars, designed to create new-business opportunities and build local brand awareness.
Partner with regional sales leadership through a structured cadence covering campaign planning, execution, and post-campaign pipeline impact.
Build trust with account executives and regional leadership by communicating in terms of named accounts, pipeline velocity, and shared outcomes.
Use partner-funded initiatives, co-marketing, and market development funds to maximize campaign impact.
Balance campaign logistics and execution with an ICP-driven strategic vision.
Adapt central marketing assets for local relevance while maintaining brand alignment.
Manage five to ten concurrent activities without slippage.
Travel regionally for marketing activations.

Benefits

Medical, dental, vision, and life insurance.
401(k) company match.
Flexible vacation time after one full year of employment; full-time team members receive 10 vacation days during their first year.
Paid sick time.
10 holidays, including the employee’s birthday and a floating holiday.
Healthy Lifestyle reimbursement.
Membership subsidy.
40 hours of volunteer time.
Paid parental leave.
Reimbursement for ongoing certifications.
Best-in-class training, mentorship, and clear self-promotion paths.