Partner Marketing Lead

Affirm

7d • $101,000 - $165,000 • Remote

About The Position

Affirm is seeking a Partner Marketing Lead to support and coordinate co-marketing initiatives with merchant partners across North America. The role plans and executes strategic, full-funnel campaigns across onsite Marketplace placements, offsite media, affiliate, and emerging channels to drive revenue growth, GMV, customer acquisition, brand awareness, and lifetime value.

The Partner Marketing Lead builds day-to-day relationships with merchant partners and collaborates with internal teams—including Client Success, Sales, Product, Product Marketing, Growth Marketing, Brand and Creative, and Legal and Compliance—as well as the media agency. The role supports partner marketing strategy, campaign performance, investment growth, and execution across industries such as home, fitness, electronics, fashion, and omnichannel retail. It also coordinates planning, analysis, documentation, and operational processes, and contributes to vertical-specific marketing strategies.

Requirements

• 6+ years of experience in Partner, Performance, Affiliate, or Product Marketing.
• Experience working with partners to develop plans and launch marketing programs across multiple media channels.
• Experience with CPA, CPC, CPL, and CPM payment models.
• Clear understanding of affiliate tracking models, tools, and platforms.
• Analytical and data-oriented approach, using performance metrics to build campaigns that deliver results.
• Experience using performance analytics to identify insights and continuously optimize campaigns.
• Commercial mindset and experience identifying opportunities to grow partner investment and contribute to revenue and performance goals.
• Excellent interpersonal and communication skills and ability to work effectively across teams.
• Ability to influence others and coordinate resources and relationships to deliver results.
• Motivated self-starter who looks for opportunities to share knowledge and improve team processes.
• Understanding of the paid media landscape, including cross-media strategy, planning, and measurement.
• Experience writing creative briefs, testing creative, and adapting campaigns based on insights.
• Experience working with online retail, merchandising, and customer acquisition.
• Experience with both online and in-store retail marketing.

Nice To Haves

• Experience marketing across North America, particularly the US and Canada.
• Experience in the home, fitness, consumer electronics, or fashion industries.

Responsibilities

• Support the development and coordinate execution of full-funnel co-marketing campaigns across onsite, offsite, and affiliate channels, including go-to-market plans, monthly planning, and cross-functional delivery.
• Build and nurture day-to-day marketing relationships with merchant partners, identifying performance improvements and growth opportunities.
• Support marketing strategy and campaign performance for assigned merchant partners, identifying opportunities to grow merchant investment and contribute to revenue, GMV, and performance goals.
• Execute and optimize Affirm Marketing Solutions programs across onsite Marketplace placements, offsite media, affiliate, and emerging channels.
• Analyze campaign performance and turn results into actionable recommendations to improve future investment, iROAS, and program performance.
• Advocate for merchants and coordinate with internal teams to improve execution, streamline processes, and share campaign learnings.
• Coordinate inbound RFP requests and support the development of dedicated marketing plans and materials for prospective partners.
• Help identify campaign targets based on acquisition, engagement, and loan-takeup goals.
• Coordinate media plans, creative briefs, and content development with the media agency, Growth Marketing, and Brand and Creative teams.
• Support partner marketing budget tracking, the comprehensive co-marketing calendar, compliance submissions, and campaign documentation.
• Use industry knowledge and research to contribute to vertical-specific marketing strategies and plans that support business goals.

Benefits

• 100% subsidized medical coverage for employees and dependents.
• Monthly stipends for technology, health, and wellness spending.
• Flexible time off and generous holiday calendars.
• Employee stock purchase plan (ESPP) allowing employees to buy Affirm stock at a discount.
• Benefits package that may include equity rewards and monthly health, wellness, and technology stipends.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed