Marketing Business Partner

AEG Vision•Dallas, TX

About The Position

The Marketing Business Partner drives organic growth across a designated region of practices. The role is data-driven and focuses on analyzing performance metrics, identifying growth opportunities, and developing strategic growth plans for districts and practices. It also includes vendor coordination and project management, with an emphasis on regional oversight and strategic planning. The role receives leadership support but is expected to carry out responsibilities proactively and independently with minimal daily supervision. The position analyzes practice, patient, market, economic, competitive, and demographic data to identify customer profiles, assess market position, and optimize local marketing strategies. It develops and executes data-informed growth plans at regional and practice levels, and prepares regular performance reports and recommendations for stakeholders. The Marketing Business Partner collaborates with regional and practice leaders and other teams to align growth plans with business objectives, and oversees regional marketing projects from conception through execution, including timelines, deliverables, vendor coordination, and event scheduling. The role is performed in consultation with and under the direction of a Senior Manager.

Requirements

Bachelor’s degree in Marketing, Business, Finance, or a related field.
3–5 years of experience in marketing, analytics, or strategic planning, with a track record of using data to drive business results.
At least 2 years of experience interpreting and delivering performance information to core stakeholders.
Ability to evaluate large data sets and intricate reports and translate insights into actionable growth strategies.
Strong proficiency in Excel.
Demonstrated ability to manage and coordinate cross-functional resources to complete projects on time and within scope and budget.
Understanding of core marketing tools and systems, including paid and organic media, digital listings, search engine performance, and CRM/Email/SMS marketing, and how to use them to grow a business.
Excellent strategic thinking, communication, and stakeholder management skills, including confidence collaborating with senior leadership.
Ability to balance strategic oversight with day-to-day operational tasks in a fast-paced environment.
Ability to execute core responsibilities in consultation with and under the direction of a Senior Manager.
Ability to navigate complex stakeholder relationships independently with some supervision.
Proactive, detail-oriented, and results-driven mindset.

Nice To Haves

Familiarity with Workfront or a related project management tool.
Experience in vendor management and event coordination.

Responsibilities

Analyze practice performance metrics and prioritize growth opportunities based on performance and operational considerations.
Use patient data, including demographics, behavior and engagement, tapestry profiles, geolocation, transactions, and product history, to define and target customer profiles and optimize local marketing strategies.
Assess market share and competitive positioning using practice performance, market, economic, competitive, and third-party demographic data.
Develop, implement, and execute comprehensive growth plans at regional and practice levels based on data-driven insights.
Prepare weekly, monthly, quarterly, and annual reports for stakeholders, including insights on growth-plan performance, action items, and next steps to support core KPIs.
Collaborate with Regional Vice Presidents and Senior Eye Care Directors to review performance data and growth plans and ensure alignment with regional and corporate objectives.
Build relationships and alignment with Practice Managers, Market and District Managers, Functional Marketing, and Call Center teammates.
Provide leadership with data-informed performance reports and strategic recommendations, and act as a point of contact for internal and external stakeholders regarding project updates and program performance.
Oversee regional marketing projects from strategic conception through execution, ensuring alignment with business objectives.
Use Workfront to manage project timelines, deliverables, and team collaboration.
Coordinate with external vendors and support event scheduling, including special events and grand openings.
Coordinate cross-functional resources to complete projects on time and within scope and budget.