Field & Partner Marketing Lead

Courser•Pleasant Grove, UT

7d•Remote

About The Position

Courser is seeking a Field & Partner Marketing Lead to serve as the strategic marketing partner to regional sales leadership. Working with the Regional President and account executives (AEs), this role builds and executes a localized demand plan to generate pipeline, adapting campaigns from the Center of Excellence to regional buyer profiles and market dynamics. The lead shares accountability for quarterly net-new business meeting targets and reports on sourced and influenced pipeline. The role focuses on growth and sales partnership rather than event logistics alone. This is a senior, manager-track individual contributor position, with a stated path to a manager role as the field function scales. The position involves working remotely with a distributed team, minimal supervision, and regional travel for activations. The job is largely sedentary and regularly involves computer and office-equipment use.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
4–6 years of experience in B2B demand generation, field marketing, or partner marketing for SMBs, with a track record of driving pipeline.
Working proficiency with HubSpot, landing pages, email workflows, list segmentation, and campaign reporting.
Strong written English and ability to tailor outreach copy for a US business audience.
Excellent project-management skills, including the ability to manage 5–10 concurrent activities without slippage.
Comfort working remotely with a distributed team and minimal supervision.
Willingness to travel regionally for activations.

Nice To Haves

B2B IT services, MSP, or technology-services demand-generation experience.
Familiarity with US small and mid-market business culture, particularly companies with 20–200 employees.
Experience with LinkedIn Sales Navigator, ZoomInfo, or similar prospecting tools.
Familiarity with direct-mail platforms such as Sendoso, Reachdesk, or PostalDirect.
Experience with sales-marketing alignment workflows, lead handoffs, MQL/SQL definitions, and attribution.
Experience with vertical outreach into regulated industries such as healthcare, legal, or financial services.

Responsibilities

Share accountability for quarterly targets for net-new business meetings sourced from localized programs, tracking sourced and influenced pipeline.
Adapt Center of Excellence campaigns to regional Target Client Profiles and buyer dynamics; build targeted HubSpot prospect lists to find accounts not reached by national campaigns.
Coordinate localized email, LinkedIn, and direct-mail programs, including Sendoso and gift drops, to support AE prospecting and help generate first meetings.
Run 2–3 high-impact field activations per quarter, such as executive dinners and targeted seminars, designed to open new-business opportunities and build local brand presence.
Partner with regional sales leadership as a trusted advisor, maintaining a structured cadence with the Regional President and AEs for campaign planning, execution, and post-campaign pipeline review.
Use partner-funded initiatives, co-marketing, and market development funds (MDF) to maximize program impact.
Balance execution and event logistics with an ICP-driven strategic approach, adapting central assets for local relevance while maintaining brand alignment.
Build trust with AEs and the Regional President by focusing on named accounts, pipeline velocity, and shared outcomes.

Benefits

Medical, dental, vision, and life insurance.
401(k) company match.
Flexible vacation time after one full year of employment; full-time team members receive 10 vacation days during their first year.
Paid sick time.
10 holidays, including the employee’s birthday and a floating holiday.
Healthy Lifestyle reimbursement.
Membership subsidy.
40 hours for volunteer time.
Paid parental leave.
Reimbursement for ongoing certifications.
Training, mentorship, and clear self-promotion paths.