Regional Field Marketing Partner
About The Position
The Regional Field Marketing Partner brings the Whataburger brand to life across an assigned market or region, driving local relevance, sales growth, and community connection. The role builds relationships with Guests, community partners, restaurant teams, local businesses, leaders, and vendors to elevate brand presence and create local impact. It leads initiatives supporting charitable efforts, memorable Guest experiences, and the restaurants’ standing in their communities. Working with Operations, leadership, and external partners, the partner aligns and executes marketing strategies, evaluates results, and takes ownership of territory performance. The role is field-based, supporting restaurants across an assigned market or region. It requires frequent travel for on-site support and field relationships; when not traveling, work is done from a home office with virtual collaboration. Candidates must reside within the region they support. Travel may include day trips, overnight travel, extended market visits, and occasional out-of-market support.
Requirements
- Bachelor’s degree or equivalent work experience.
- At least 2 years of marketing experience in Local Store Marketing (LSM), advertising, or a related field.
- Experience executing marketing plans and analyzing performance results.
- Strong relationship-building skills across teams, vendors, and communities.
- Ability to manage budgets and evaluate return on investment (ROI) on marketing spend.
- Experience collaborating cross-functionally to achieve business goals.
- Strong communication and presentation skills.
- Proficiency in Microsoft Office, including Excel, PowerPoint, Word, and Outlook.
- Ability to work independently, prioritize, and manage multiple initiatives.
- Willingness to travel regularly within the assigned territory.
- Must reside within the region supported and be able to travel throughout that area as needed.
- Full-time availability and flexibility to adjust to evolving operational priorities.
Nice To Haves
- Experience in restaurant, retail, or multi-unit environments.
- Background in Local Store Marketing, sponsorships, or community engagement.
- Experience managing vendor relationships and contract negotiations.
- Familiarity with media planning, including billboards, local advertising, and sponsorships.
- Proven success driving sales through grassroots marketing strategies.
- Experience influencing or partnering with field operations teams.
- Strong analytical mindset and ability to translate insights into action.
- Passion for community involvement and brand storytelling.
Responsibilities
- Execute Local Store Marketing (LSM) plans to drive sales and traffic.
- Identify, secure, and activate community events, sponsorships, and partnerships.
- Collaborate with Operations to align marketing plans with restaurant goals.
- Build and maintain relationships with local businesses, leaders, and vendors.
- Analyze campaign performance and measure impact on sales and transactions.
- Manage and optimize territory marketing budgets, including six-figure spend.
- Coordinate promotions, materials, and in-store activations.
- Research and recommend media and advertising opportunities.
- Negotiate agreements with vendors and community partners.
- Deliver market insights, reporting, and recommendations to leadership.
- Align restaurant teams with the marketing calendar, initiatives, and tools.
Benefits
- Competitive weekly pay.
- Bonus program.
- Company vehicle, cell phone, and laptop.
- Five weeks of PTO starting on Day One.
- Paid corporate holidays.
- Paid parental leave.
- 401(k) match of $1 for $1 up to 4%.
- Competitive medical, dental, and vision benefits.
- Short-term and long-term disability benefits.
- Career development and growth opportunities.
- Whataburger Family Foundation scholarship program for eligible dependents and hardship grant assistance.
- Discounted meals for the employee and a guest.
- Cell phone service discounts.
- Computer and software discounts.
- Fitness and gym discounts.
- Awards and recognition.
- Retirement Celebration Program.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
