Regional Marketing Field Coordinator

Lennar • Fayetteville, AR

1d

About The Position

The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division and regional marketing initiatives. The role helps ensure smooth, timely, and brand-aligned marketing implementation at the community level. The position requires regular in-person attendance at company communities, job sites, and offices during regular work hours, along with 50–60% travel for weekly community-level and monthly regional-level needs.

Requirements

• High school diploma or GED required.
• 0–2 years of experience required.
• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies.
• Strong organizational and time management skills, with the ability to manage multiple deadlines across various job types.
• Knowledge of Microsoft Office applications.
• Excellent communication and interpersonal skills, with the ability to build effective partnerships with internal and sales teams.
• Resourceful and solution oriented.
• Comfort with digital tools and platforms such as MLS, Canva, and Airtable.
• Ability to travel 50–60%, including weekly community-level and monthly regional-level travel.
• Regular in-person attendance at company communities, job sites, and offices during regular work hours.
• Ability to work more than eight hours per day in the confined quarters of a construction trailer.
• Ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, and lift, move, or carry equipment that may exceed 50 pounds.
• Finger dexterity may be required to operate a computer keyboard and calculator.

Nice To Haves

• Bachelor of Science or Arts degree, or equivalent.
• Experience in home building, real estate, or consumer-facing industries.

Responsibilities

• Serve as the primary marketing resource for Sales leaders and New Home Consultants in the field.
• Fulfill New Home Consultant requests for flyers and collateral in partnership with regional teams.
• Support Quick Move-In homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior and interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors on installations, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on-site logistics for local marketing events, including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office setup with regional and national merchandising teams, Self-Guided Tour installation and removal, and basic office systems.
• Support regional content teams with requests for photography of homes, models, local areas, testimonials, and lifestyle content as needed.
• Act as a liaison between sales, operations, and the regional marketing team to ensure effective execution.

Benefits

• Medical, dental, and vision coverage.
• 401(k) retirement plan with a dollar-for-dollar company match up to 5%.
• Paid parental leave.
• Associate Assistance Plan.
• Education Assistance Program.
• Up to $30,000 in adoption assistance.
• Up to three weeks of vacation annually from the moment of hire.
• Holiday, sick leave, and personal day policies.
• New Hire Referral Bonus Program.
• Home Purchase Discounts.
• Everyone’s Included Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED