Manager, Digital Marketing- Petsense

Tractor Supply Company • Brentwood, TN

23d

About The Position

The Manager, Digital Marketing is responsible for establishing the multi-year strategic direction of the Petsense website, including its platform, design, content, and the categories, brands, and products represented and sold online. The role is financially accountable for website sales, margin, and inventory performance, and works closely with Merchandising, Marketing, Finance, and IT to create a strong online customer experience. The manager oversees third-party website platform vendors and other resources supporting the site, recognizing the website’s impact on online sales, margin, customer acquisition, and overall company performance.

The position leads e-commerce planning and merchandising, including developing a three- to five-year business plan, expanding the product assortment, managing structured and unstructured content, coordinating vendor partnerships, and executing promotional and pricing activity. It also leads and develops a small team, collaborates across functions, oversees the e-commerce roadmap with IT, and analyzes business and competitive performance.

Requirements

• At least 6 years of merchandising experience.
• Bachelor’s degree from an accredited college or university; a suitable combination of education and experience may be considered.
• Ability to enforce policies and procedures.
• Ability to write policies, procedures, and executive summaries.
• Proficiency with Microsoft and Office products.
• Knowledge of e-commerce basics, including SEO, UX, and UI.
• Ability to manipulate data to drive and expedite project analyses and completion.
• Ability to work overtime and travel when needed.

Nice To Haves

• Experience working within a Shopify-based e-commerce environment; comparable platform experience is considered.

Responsibilities

• Act as project manager to develop, plan, and oversee a strategic three- to five-year e-commerce business plan.
• Oversee online merchandise and financial accountability for sales, gross margin dollars and rate, and inventory performance.
• Develop a multi-year plan supporting a long-tail product assortment and an endless-aisle concept.
• Develop and oversee structured content consistently across online products.
• Prioritize unstructured content opportunities, including training videos, educational pages, and pet-parent support pages.
• Serve as the merchant point of contact for vendor-supported brand landing pages, promotional planning, and structured content.
• Serve as the primary vendor-partner contact for assortment planning, promotional planning, partnership management, and business initiatives.
• Lead and develop a small team to execute e-commerce merchandising priorities in line with strategic objectives, timelines, and performance expectations.
• Provide day-to-day direction and mentorship to internal and external partners, promoting accountability, cross-functional collaboration, and continuous improvement.
• Identify and prioritize vendor drop-ship opportunities to add products to the website.
• Ensure strategic in-store events are represented on the website.
• Work with store merchandising management by attending shows, vendor meetings, and divisional meetings.
• Support the incorporation and functionality of in-store services, including grooming, pet training, and mobile veterinary clinics, on the website.
• Ensure best-in-class SEO and SEM.
• Work with Marketing to maintain a seamless Petsense brand experience and look and feel across the website.
• Work with IT to manage and oversee the e-commerce roadmap and project plans.
• Provide strategy and tactical execution for e-commerce merchandising initiatives in selected lines of business.
• Plan and merchandise products on the website and in promotional channels for selected lines of business, with operational execution and business analysis to meet sales and margin objectives.
• Drive the creation and execution of the promotional marketing calendar on the website and in marketing channels.
• Manage everyday and promotional price loading and verification, including MAP compliance.
• Communicate the e-commerce vision and strategy effectively to vendors and internal teams at all company levels.
• Conduct competitive analysis to identify assortment-growth and pricing opportunities, and report findings to the merchandising team.
• Stay current on industry and competitor trends to inform strategic website direction.
• Pull, prepare, and analyze reports from available sources to manage and report on the business.

Benefits

• Medical, dental, and vision coverage.
• Company-paid life and disability insurance.
• Paid parental leave.
• Tuition reimbursement.
• Adoption and surrogacy assistance.
• Benefits are described as available to full-time and part-time Team Members, subject to the stated eligibility conditions for part-time new hires.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager