Digital Marketing Manager

Voda Cleaning & Restoration Corporate•Madison, WI

18h

About The Position

Voda Cleaning & Restoration is seeking a digital marketing leader to drive growth across a franchise brand with more than 120 franchise owners in North America. The Digital Marketing Manager will set digital strategy, manage agency and vendor relationships, coach franchise owners, and develop a small team. The role focuses on helping local owners turn marketing investments into booked jobs and improving the brand’s visibility in AI-powered search. The manager will lead digital marketing across paid search and social, SEO and local search, websites, and CRM automation. They will guide franchise owners through performance reviews and local action planning, and oversee digital onboarding for new franchisees, including campaign launches, listings, lead tracking, and training. The role also includes developing an answer engine optimization (AEO) roadmap, piloting AI-enabled campaigns and lead follow-up, and scaling successful approaches into practical playbooks. Success is measured by improved lead quality and volume, lower cost per lead, stronger conversion to revenue, better local search visibility, and franchise owners’ trust in and adoption of the programs. Flexible work-from-home options are available. The listed compensation is $95,000–$105,000 per year.

Requirements

3–5 years of digital marketing experience.
Experience supporting franchise owners in a franchise system or through a franchise-focused agency.
Hands-on skill with Google Ads, Meta Ads, SEO, local SEO, analytics, CRM automation, and landing-page conversion.
Experience managing agencies, budgets, and people.
A track record of using data to grow leads and revenue.
Hands-on experience applying AI to marketing and working knowledge of answer engine optimization (AEO).
Ability to communicate campaign results to franchise owners and follow through on commitments.

Nice To Haves

Experience with HubSpot, GA4, Google Tag Manager, Google Business Profile, or SEMrush.

Responsibilities

Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation.
Serve as a marketing partner to franchise owners by leading performance reviews, explaining results, and developing local action plans.
Run digital onboarding for new franchisees, including campaign launches, listings, lead tracking, and training.
Manage agencies, vendors, and budgets, and hold partners accountable for lead quality and return on investment.
Lead and develop two direct reports.
Use cost-per-lead, booking-conversion, return-on-ad-spend, and revenue data to make budget decisions.
Develop an answer engine optimization roadmap to improve visibility in AI-powered search.
Pilot AI-enabled campaigns, conversational lead capture, and automated follow-up, then scale effective pilots into playbooks for franchise owners.