Manager - Digital Marketing

Avant•Maitland, FL

10d

About The Position

The Manager, Digital Marketing, owns Avant’s digital marketing ecosystem, including marketing automation, website performance, lead lifecycle processes, analytics, attribution, and digital channel optimization. This role leads the Digital Marketing team and partners with internal and external stakeholders to build a scalable, measurable marketing engine. The Marketing team creates, optimizes, and directs internal and external marketing communications and develops and executes strategic marketing plans to enhance the Avant brand and attract Healthcare Professionals, Clients, and Corporate Associates. The position oversees HubSpot and related marketing automation, CRM integration, analytics, advertising, and website platforms. It establishes platform governance and data-quality standards, develops lifecycle and lead-management processes, owns digital measurement and website strategy, and optimizes paid and owned channels. The manager also leads structured testing, implements AI-enabled solutions, and coordinates agencies, freelancers, and vendors. This is a full-time position with standard business hours Monday through Friday, 8:00 AM to 5:00 PM. Additional time outside these hours may be needed to complete the essential functions. The role operates in a professional office environment, routinely uses standard office equipment, and involves access to confidential records. A Proprietary Information and Non-Conflict Agreement is required. Candidates who receive a conditional offer may be required to undergo pre-employment drug testing. Smoking, vaping, and tobacco use are prohibited on Company premises and in Company-owned vehicles.

Requirements

Bachelor’s degree required, or an equivalent combination of education and experience will be considered.
At least 6 years of digital marketing experience, including marketing automation, website management, analytics, and multi-channel campaign optimization.
At least 2 years of people leadership or direct team supervision experience.
Advanced experience with HubSpot or comparable marketing automation and CRM platforms, including workflows, lifecycle stages, lead scoring, segmentation, and reporting.
Strong knowledge of SEO, SEM, paid media, email marketing, conversion optimization, attribution, and data governance.
Experience with tools such as Power BI, Looker Studio, Google Analytics, Google Tag Manager, paid media platforms, and Microsoft 365.
Working knowledge of HTML and CSS.
HIPAA certification and ability to obtain and maintain it.
Ability to maintain strict confidentiality of Avant employee information and security of confidential records.
Ability to perform extended periods of stationary desk work, communicate regularly, occasionally lift office supplies up to 20 pounds, and perform close-vision tasks and adjust focus.

Nice To Haves

Healthcare, staffing, or B2B experience preferred.

Responsibilities

Lead, coach, and develop the Digital Marketing team through clear priorities, workload management, quality standards, and performance feedback.
Serve as business owner for HubSpot and related marketing automation, CRM integration, analytics, advertising, and website platforms.
Establish platform governance, user standards, campaign taxonomy, naming conventions, permissions, documentation, and quality assurance processes.
Maintain reliable integrations and partner with internal teams to resolve data, workflow, and reporting issues.
Evaluate and implement tools and automation that improve scalability, efficiency, user experience, and measurable performance.
Design and optimize lifecycle stages, audience segmentation, lead scoring, nurturing, routing, qualification, and marketing-to-sales or marketing-to-recruitment handoffs.
Create service-level standards and monitoring to improve response time, follow-up consistency, conversion, and funnel visibility.
Partner with internal departments to translate campaign requirements into scalable workflows and measurement plans.
Monitor funnel health, database quality, lead velocity, conversion performance, and operational bottlenecks.
Own digital measurement strategy, dashboard standards, multi-touch attribution approach, UTM governance, conversion tracking, and campaign reporting.
Produce actionable insights on channel performance, lead quality, cost efficiency, conversion rates, and pipeline influence.
Ensure data integrity and reporting consistency across HubSpot, CRM, website analytics, paid media, and business intelligence tools.
Lead structured testing across landing pages, forms, email, advertising, and user journeys to improve conversion and experience.
Own website strategy and performance, including SEO, technical health, conversion paths, user experience, landing pages, and content publishing governance.
Oversee paid search, paid social, email marketing, marketing automation, and digital campaign optimization in alignment with audience and business goals.
Set channel standards and performance expectations while delegating campaign production and routine updates to appropriate team members or partners.
Ensure digital experiences are accessible, compliant, brand-aligned, secure, and optimized for target audiences.
Implement AI-enabled automation, analytics, research, and optimization solutions that improve productivity and campaign performance.
Coordinate agencies, freelancers, and vendors to deliver high-quality work, reliable reporting, and measurable value.
Perform other duties as assigned.