Manager- Digital Marketing

Covista • Minneapolis, MN

42d • $82,364 - $149,076 • Hybrid

About The Position

As part of Covista’s Digital Center of Excellence, the Manager, Digital Marketing develops and implements digital experience strategies intended to increase enrollment and persistence across Covista’s portfolio of institutions. The role collaborates with institutional marketing professionals to convert and retain students through digital tactics and nurture programs. The position also mentors a digital marketing specialist and works with stakeholders and the digital experience technical lead to improve digital strategies, tools, and systems.

Requirements

• Bachelor’s degree in marketing or a related field.
• Five years of marketing automation experience, including Eloqua.
• Sound qualitative and quantitative analytical skills.
• Strong leadership skills.
• Self-motivated, with the ability to take initiative in a challenging, fast-paced environment.
• Excellent written communication and oral presentation skills.
• Excellent project management skills.

Nice To Haves

• Eloqua administration experience.

Responsibilities

• Develop and track enterprise digital experience KPIs across the student lifecycle.
• Identify opportunities across the student lifecycle and work with stakeholders to implement conversion-focused initiatives.
• Serve as a resource for stakeholders on email, nurture, and digital experience.
• Collaborate with the digital experience technical lead to optimize strategies for the technology stack and identify new tools and systems as the stack evolves.
• Mentor a digital marketing specialist in developing and implementing strategies and tactics across Covista’s portfolio of institutions.
• Complete other duties as assigned.
• Comply with all policies and standards.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life and disability insurance
• 401(k) retirement program with a 6% employer match
• Flexible Time Off (FTO) policy
• 12 paid holidays
• Eligibility to participate in an annual incentive program; any award depends on applicable factors, including individual and organizational performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager